24 May SST PURE® CONGRATULATES PHIL MICKELSON ON VICTORY AT PGA CHAMPIONSHIP

SST PURE® Shaft Alignment, golf’s global leader in computerized analysis and alignment of golf shafts, is proud to congratulate Phil Mickelson on his victory at the PGA Championship, played on the Ocean Course at Kiawah Island, South Carolina. Mickelson finished the week at 6-under-par for a total of 282. Phil’s two-shot victory is his sixth major championship. At 50 years old, he becomes the oldest player to win a major championship. Congratulations Phil! Clubs are PUREd for PGA Tour professionals either at the direct request of the players themselves, their clubmakers, OEMs, shaft manufacturers, or representatives. SST PURE is a patented process of shaft alignment designed to analyze a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a printout for each shaft, showing its structural and performance analysis. The SST PURE process works on any shaft regardless of its material; steel, graphite, even boron or thermoplastic sports equipment benefits from the SST PURE process. All shafts contain irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or positively affect a shaft’s performance depending on how the shaft is aligned. SST PURE is currently licensed by golf club fitters in 21 states in the U.S. and in 14 other countries including Australia, Bahamas, Canada, England, Germany, Holland, Indonesia, Ireland, Japan, Mexico, Northern Ireland, Scotland, South Korea, and Switzerland. About SST PURE SST PURE is a highly sophisticated, patented process through which a golf shaft can be analyzed and its most stable position identified. The top expert club fitters on the PGA Tour and around the world use SST PURE® Shaft Alignment to analyze and align their custom clubs and more and more are becoming licensed. On every major professional tour, the best golfers in the world rely on the groundbreaking SST PURE Shaft Alignment to make sure their golf clubs perform consistently. Players who have SST PUREd their shafts for consistency, accuracy, and distance have won over $2 billion on the PGA Tour. For more information about the PUREing process, visit https://sstpure.com. Follow SST PURE on Facebook, Twitter, and Instagram to find out which athletes are using the SST PURE process....

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08 Mar SST PURE® CONGRATULATES BRYSON DECHAMBEAU ON VICTORY AT ARNOLD PALMER INVITATIONAL

SST PURE® Shaft Alignment, golf’s global leader in computerized analysis and alignment of golf shafts, is proud to congratulate Bryson DeChambeau on his victory at the Arnold Palmer Invitational at Bay Hill Club and Lodge in Florida. DeChambeau has been a loyal user of SST PURE technology throughout his career. He finished the week at 11-under-par for a winning total of 277. DeChambeau’s one-shot victory is his eighth on the PGA TOUR. DeChambeau had a driver shaft SST PUREd this week in preparation for the API. A highlight of his performance at Bay Hill was launching a massive 370-yard drive that carried the lake on the famous par-5 sixth hole. Congratulations Bryson! Clubs are PUREd for PGA Tour professionals either at the direct request of the players themselves, their clubmakers, OEMs, shaft manufacturers, or representatives. SST PURE is a patented process of shaft alignment designed to analyze a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a printout for each shaft, showing its structural and performance analysis. The SST PURE process works on any shaft regardless of its material; steel, graphite, even boron or thermoplastic sports equipment benefits from the SST PURE process. All shafts contain irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or positively affect a shaft’s performance depending on how the shaft is aligned. SST PURE is currently licensed by golf club fitters in 21 states in the U.S. and in 14 other countries including Australia, Bahamas, Canada, England, Germany, Holland, Indonesia, Ireland, Japan, Mexico, Northern Ireland, Scotland, South Korea, and Switzerland. About SST PURE SST PURE is a highly sophisticated, patented process through which a golf shaft can be analyzed and its most stable position identified. The top expert club fitters on the PGA Tour and around the world use SST PURE® Shaft Alignment to analyze and align their custom clubs and more and more are becoming licensed. On every major professional tour, the best golfers in the world rely on the groundbreaking SST PURE Shaft Alignment to make sure their golf clubs perform consistently. Players who have SST...

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16 Nov SST PURE® ANNOUNCES NEW LICENSEE TOUR EXPERIENCE GOLF

SST PURE®, golf’s global leader in computerized analysis and alignment of golf shafts, is proud to announce TOUR EXPERIENCE GOLF as a new licensee in Canada.  With locations in Toronto and Mississauga, Ontario, Tour Experience Golf is among the leaders in custom fitting in Canada. Tour Experience Golf offers customers a premier custom fitting experience that now includes SST PURE® shaft alignment technology. TXG offers full bag fittings for new clubs in its state-of-the-art studio. TXG CEO Ian Fraser shared a statement about SST PURE® : We couldn’t be prouder to join the illustrious list of SST PURE® Licensees. Joining the leading club fitters and club builders in the world by becoming the latest SST PURE® Licensee has been a goal of ours for some time. From the inception of TXG, I understood that in order to offer our clients the best possible club building service SST PURE® had to be part of our process. As an SST PURE® licensee, TXG will offer customers installation of new PUREd shafts into existing heads, build brand new custom clubs using PUREd shafts, PUREing of used unassembled individual shafts. Additionally, TXG will be able to “RetroPURE” customers’ existing equipment which involves: •    disassembly of clubs •    PUREing the existing shafts •    reinstalling shafts and reassembly of clubs SST PURE® is a patented process of shaft alignment designed to analyze a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE® Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE® system also generates a printout for each shaft, showing its structural and performance analysis. The SST PURE® process works on any shaft regardless of its material; steel, graphite, even boron or thermoplastic sports equipment benefits from the SST PURE® process. All shafts contain irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or positively affect a shaft’s performance depending on how the shaft is aligned. SST PURE® is currently licensed by golf club fitters in 21 states in the U.S. and in 14 other countries including Australia, Bahamas, Canada, England, Germany, Holland, Indonesia, Ireland, Japan, Mexico, Northern Ireland, Scotland, South Korea, and Switzerland. For more information about the PUREing process, visit https://sstpure.com. Follow SST...

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21 Sep SST PURE® CONGRATULATES BRYSON DECHAMBEAU ON VICTORY AT THE U.S. OPEN

SST PURE® Shaft Alignment, golf’s global leader in computerized analysis and alignment of golf shafts, is proud to congratulate Bryson DeChambeau on his victory at The U.S. Open at Winged Foot Golf Club in Mamaroneck, New York. DeChambeau has been a loyal user of SST PURE technology in his career. He finished the week at 6-under-par for a total of 274 to capture his first major championship. DeChambeau shot scores of par or better in all four rounds, and finished as the only player under par for the championship, winning by six shots. Clubs are PUREd for PGA Tour professionals either at the direct request of the players themselves, their clubmakers, OEMs, shaft manufacturers, or representatives. SST PURE is a patented process of shaft alignment designed to analyze a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a printout for each shaft, showing its structural and performance analysis. The SST PURE process works on any shaft regardless of its material; steel, graphite, even boron or thermoplastic sports equipment benefits from the SST PURE process. All shafts contain irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or positively affect a shaft’s performance depending on how the shaft is aligned. SST PURE is currently licensed by golf club fitters in 21 states in the U.S. and in 14 other countries including Australia, Bahamas, Canada, England, Germany, Holland, Indonesia, Ireland, Japan, Mexico, Northern Ireland, Scotland, South Korea, and Switzerland. About SST PURE SST PURE is a highly sophisticated, patented process through which a golf shaft can be analyzed and its most stable position identified. The top expert club fitters on the PGA Tour and around the world use SST PURE® Shaft Alignment to analyze and align their custom clubs and more and more are becoming licensed. On every major professional tour, the best golfers in the world rely on the groundbreaking SST PURE Shaft Alignment to make sure their golf clubs perform consistently. Players who have SST PUREd their shafts for consistency, accuracy, and distance have won over $2 billion on the PGA Tour. For more information...

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18 Aug SST PURE® CONGRATULATES JIM HERMAN ON WYNDHAM CHAMPIONSHIP VICTORY

SST PURE® Shaft Alignment, golf’s global leader in computerized analysis and alignment of golf shafts, is proud to congratulate Jim Herman on his victory at the Wyndham Championship at Sedgefield Country Club in Greensboro, North Carolina. Herman has had several clubs SST PUREd in 2020. He finished the week at 21-under-par for a total of 259 to capture his third career PGA TOUR win. Herman’s third round 61 and final round 63 set a PGA TOUR record for lowest closing 36 hole score by a winner (124 strokes). Herman’s win marks the twelfth victory for players using SST PURE technology in the 2019-20 PGA TOUR season. Clubs are PUREd for PGA Tour professionals either at the direct request of the players themselves, their clubmakers, OEMs, shaft manufacturers, or representatives. SST PURE is a patented process of shaft alignment designed to analyze a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a printout for each shaft, showing its structural and performance analysis. The SST PURE process works on any shaft regardless of its material; steel, graphite, even boron or thermoplastic sports equipment benefits from the SST PURE process. All shafts contain irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or positively affect a shaft’s performance depending on how the shaft is aligned. SST PURE is currently licensed by golf club fitters in 21 states in the U.S. and in 14 other countries including Australia, Bahamas, Canada, England, Germany, Holland, Indonesia, Ireland, Japan, Mexico, Northern Ireland, Scotland, South Korea, and Switzerland. About SST PURE SST PURE is a highly sophisticated, patented process through which a golf shaft can be analyzed and its most stable position identified. The top expert club fitters on the PGA Tour and around the world use SST PURE® Shaft Alignment to analyze and align their custom clubs and more and more are becoming licensed. On every major professional tour, the best golfers in the world rely on the groundbreaking SST PURE Shaft Alignment to make sure their golf clubs perform consistently. Players who have SST PUREd their shafts for consistency, accuracy,...

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04 Aug SST PURE® TOUR REPORT

SST PURE® Shaft Alignment, golf’s global leader in computerized analysis and alignment of golf shafts, has had a strong Return To Golf and overall 2019-20 season on the PGA TOUR. Since the PGA TOUR returned to play at the Charles Schwab Challenge in June, SST PURE has been on tour PUREing shafts for players. In the eight events since the Return To Golf, more than 200 clubs have been PUREd for more than 50 players. Three events, the Travelers Championship, Rocket Mortgage Classic, and 3M Open were won by players who had clubs PUREd since golf’s return. The winner of the WGC-FedEx/St. Jude Invitational has also had clubs PUREd. To date in the 2019-20 PGA TOUR season, SST PURE has PUREd clubs for more than 80 PGA TOUR players. For those players, more than 700 individual clubs were PUREd. In total, 11 PGA TOUR events in 2019-20 were won by players who have had clubs PUREd. Clubs are PUREd for PGA Tour professionals either at the direct request of the players themselves, their clubmakers, OEMs, shaft manufacturers, or representatives. Clubs may be PUREd for a player during a week in which they are not competing. SST PURE is a patented process of shaft alignment designed to analyze a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a printout for each shaft, showing its structural and performance analysis. The SST PURE process works on any shaft regardless of its material; steel, graphite, even boron or thermoplastic sports equipment benefits from the SST PURE process. All shafts contain irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or positively affect a shaft’s performance depending on how the shaft is aligned. SST PURE is currently licensed by golf club fitters in 21 states in the U.S. and in 14 other countries including Australia, Bahamas, Canada, England, Germany, Holland, Indonesia, Ireland, Japan, Mexico, Northern Ireland, Scotland, South Korea, and Switzerland. About SST PURE SST PURE is a highly sophisticated, patented process through which a golf shaft can be analyzed and its most stable position identified. The top expert...

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27 Jul SST PURE® CONGRATULATES MICHAEL THOMPSON ON 3M OPEN VICTORY

SST PURE® Shaft Alignment, golf’s global leader in computerized analysis and alignment of golf shafts, is proud to congratulate Michael Thompson on his victory at the 3M Open at TPC Twin Cities in Blaine, Minnesota. Thompson has been a loyal user of SST PURE including having a full bag of PUREd clubs in 2020. He finished the week at 19-under-par for a total of 265 to capture his second career PGA TOUR win. A first  round 64, his lowest of the week, set Thompson on his way to a two-shot victory, capped by a final round 67 with birdies on two of his final three holes. Thompson also set a personal best by hitting 60 greens in regulation for the week. Clubs are PUREd for PGA Tour professionals either at the direct request of the players themselves, their clubmakers, OEMs, shaft manufacturers, or representatives. SST PURE is a patented process of shaft alignment designed to analyze a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a printout for each shaft, showing its structural and performance analysis. The SST PURE process works on any shaft regardless of its material; steel, graphite, even boron or thermoplastic sports equipment benefits from the SST PURE process. All shafts contain irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or positively affect a shaft’s performance depending on how the shaft is aligned. SST PURE is currently licensed by golf club fitters in 21 states in the U.S. and in 14 other countries including Australia, Bahamas, Canada, England, Germany, Holland, Indonesia, Ireland, Japan, Mexico, Northern Ireland, Scotland, South Korea, and Switzerland. About SST PURE SST PURE is a highly sophisticated, patented process through which a golf shaft can be analyzed and its most stable position identified. The top expert club fitters on the PGA Tour and around the world use SST PURE® Shaft Alignment to analyze and align their custom clubs and more and more are becoming licensed. On every major professional tour, the best golfers in the world rely on the groundbreaking SST PURE Shaft Alignment to make sure...

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17 Feb SST PURE® CONGRATULATES ADAM SCOTT ON GENESIS INVITATIONAL VICTORY

SST PURE® Shaft Alignment, golf’s global leader in computerized analysis and alignment of golf shafts, is proud to congratulate Adam Scott on his victory at the Genesis Invitational at The Riviera Country Club in Pacific Palisades, California. Scott is among several PGA TOUR players who have had clubs SST PUREd® in the 2019-20 season. He finished the week at 11-under-par for a total of 273 including a 64 in round 2. Scott had his irons SST PUREd this season and finished 3rd in Strokes Gained: Approach for the week, gaining a total of 6.25 shots on the field in that category. This is Scott’s first win of 2019-20, 14th PGA TOUR title overall, and first since 2016. Clubs are PUREd for PGA Tour professionals either at the direct request of the players themselves, their clubmakers, OEMs, shaft manufacturers, or representatives. Clubs may be PUREd for a player during a week in which they are not competing. SST PURE is a patented process of shaft alignment designed to analyze a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a printout for each shaft, showing its structural and performance analysis. The SST PURE process works on any shaft regardless of its material; steel, graphite, even boron or thermoplastic sports equipment benefits from the SST PURE process. All shafts contain irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or positively affect a shaft’s performance depending on how the shaft is aligned. SST PURE is currently licensed by golf club fitters in 21 states in the U.S. and in 14 other countries including Australia, Bahamas, Canada, England, Germany, Holland, Indonesia, Ireland, Japan, Mexico, Northern Ireland, Scotland, South Korea, and Switzerland. About SST PURE SST PURE is a highly sophisticated, patented process through which a golf shaft can be analyzed and its most stable position identified. The top expert club fitters on the PGA Tour and around the world use SST PURE® Shaft Alignment to analyze and align their custom clubs and more and more are becoming licensed. On every major professional tour, the best golfers in the world...

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06 Jan SST PURE® ROBOT TESTING IRON RESULTS

Recent independent testing has shown that SST PURE shaft alignment produces significant gains in distance, accuracy and ball speed, it was announced on Monday. The testing was performed by Golf Laboratories, Inc., at their testing facility in San Diego, Calif. A swing robot was used to test the effects of SST PURE Shaft Alignment on irons. The goal was to isolate shaft orientation as the only difference between two sets of tests shots with the same club head. Three different shaft models were used for testing: a 65 gram graphite shaft – regular flex, a 105 gram steel shaft – stiff flex, and a 120 gram steel shaft - stiff flex. The head for the graphite shaft was a 6 iron with 26.5∞ of loft. The head for the steel shafts was a 6 iron with 27º of loft. The heads were provided by the OEM. The same model of golf ball was used for each shot during the testing, with each ball being new “out of the box”. The same model of grip was installed on each shaft.  The gains in performance with the shaft in the SST PURE position were significant: In terms of accuracy, shots hit by 6 irons with shafts in the optimal SST PURE “neutral axis” orientation finished an average of 13.4 feet away from the center line. On average, PUREd 6 iron shots finished 17.9 feet closer to the center line than shots hit by 6 irons with shafts that were in a suboptimal orientation. In terms of distance, shots hit by 6 irons with shafts in the optimal SST PURE “neutral axis” orientation traveled an average of 2.5 yards further in total distance than shots hit by 6 irons with shafts that were in a suboptimal orientation. In terms of maximum height, shots hit by 6 irons with shafts in the optimal SST PURE “neutral axis” orientation had an average maximum height of 113.8 feet. On average, PUREd 6 iron shots flew two feet higher than shots hit by 6 irons with shafts that were in a suboptimal orientation. “Given the repeatability of the robot swing, and all other factors being equal, the difference in performance between the PUREd 6 irons and 6 irons not set in PUREd position is attributed to shaft orientation,” SST President Brian Adair said. “When an iron has its shaft aligned using SST PURE technology it outperforms the same club head, shaft, and...

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18 Dec ST PURE® ROBOT TESTING DRIVER RESULTS

Recent independent testing has shown that SST PURE shaft alignment produces significant gains in distance, accuracy and ball speed, it was announced on Wednesday.  The testing was performed by Golf Laboratories, Inc., at their testing facility in San Diego, Calif. A swing robot was used to test the effects of SST PURE Shaft Alignment on drivers. The goal was to isolate shaft orientation as the only difference between two sets of tests shots with the same driver. Seven different shaft models, all stiff flex, were used for testing. The driver head had 10.5∞ of loft and the same head was used throughout the testing. The head was provided by the OEM. The same model of golf ball was used for each shot during the testing, with each ball being new “out of the box”. The same model of grip was installed on each shaft. The robot was set to swing at 102 mph.  The gains in performance with the shaft in the SST PURE position were significant: In terms of distance, shots hit by drivers with shafts in the optimal SST PURE “neutral axis” orientation carried an average of 5.1 yards further, and up to 12.1 yards further than shots hit by drivers with shafts that were in a suboptimal orientation.  Shots hit by drivers with shafts in the optimal SST PURE “neutral axis” orientation traveled an average of 7.6 yards further in total distance, and up to 24.5 yards further in total distance than shots hit by drivers with shafts that were in a suboptimal orientation. In terms of accuracy, shots hit by drivers with shafts in the optimal SST PURE “neutral axis” orientation landed an average of 2.9 yards away from the center line. Shots hit by drivers with shafts that were in a suboptimal orientation landed an average of 16.1 yards away from the center line. Shots hit by drivers that had been SST PUREd landed, on average, 13.2 yards closer to the center line. In terms of ball speed, shots hit by drivers with shafts in the optimal SST PURE “neutral axis” orientation had an average ball speed of 141.6 mph. While shots hit by drivers with shafts that were in a non-optimal orientation had an average ball speed of 139.9 mph, a difference of 1.7 mph.   “Given the repeatability of the robot swing, and all other factors being equal, the difference in performance between PUREd drivers and drivers not set in PUREd position is attributed to shaft...

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