23 Aug SST PURE® Announces its Expansion into Other Sports

SST PURE®, golf's global leader in computerized analysis and alignment of golf shafts, is expanding into other sports including fishing, archery and composite bats for softball and baseball, the company announced this week. In the past, SST PURE has focused primarily on its golf shaft technology, however, there are applications in other sports that it is currently pursuing. SST believes opportunity for improvement potentially exists in any situation involving a cylindrical tube that is fixed at one end during use. In some cases, SST PURE is already working with equipment manufacturers in other sports. "We are excited about adapting our shaft alignment technology to improve the performance of equipment in other sports," SST PURE President Brian Adair said. “Our technology has many applications outside of golf. We look forward to expanding our reach in other sports categories to better leverage applications covered in our existing worldwide patent portfolio.” SST PURE is a patented process of shaft alignment designed to analyze a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a printout for each shaft, showing its structural and performance analysis. The SST PURE process works on any shaft regardless of its material; steel, graphite, even boron or thermoplastic sports equipment benefits from the SST PURE process. All shafts contain irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or positively affect a shaft’s performance depending on how the shaft is aligned. SST PURE is currently licensed by golf club fitters in 21 states in the U.S. and in 14 other countries including Australia, Bahamas, Canada, England, Germany, Holland, Indonesia, Ireland, Japan, Mexico, Northern Ireland, Scotland, South Korea, and Switzerland. Visit www.sstpure.com for more information about the PUREing process. Follow the company on Twitter @SSTPURE to find out which athletes are using the SST PURE process. About SST PURE SST PURE is a highly sophisticated, patented process through which a golf shaft can be analyzed and its most stable position identified. The man responsible for making this technology available is Dick Weiss, a Florida businessman and clubmaker. The top expert club fitters on the PGA Tour...

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09 Aug SST PURE® Announces the Winner of the Barracuda Championship Has had his Iron and Wood Shafts SST PURE Aligned this Season​

SST PURE®, golf's global leader in computerized analysis and alignment of golf shafts, congratulates the winner of the Barracuda Championship. The company reports that he has had his woods and irons PUREd by the SST PURE Shaft Alignment Lab tour staff in 2017. “Congratulations to the winner of the Barracuda Championship on his first PGA TOUR title,” SST PURE President Brian Adair said. “We applaud him for understanding the importance of having PURE aligned shafts to make sure his golf clubs perform consistently and we look forward to watching him play in the PGA Championship this week.” The groundbreaking SST PURE Shaft Alignment is available to players on-site at each week’s PGA TOUR event. The SST PURE Tour staff typically PUREs clubs for more than a dozen players each week. Many times when players test new clubs, they will use SST PURE in order to eliminate shaft inconsistencies as a variable in their evaluation. During the 2016-2017 PGA TOUR Season, the SST PURE Tour staff has PUREd clubs for more than 100 players, including five of the top 10 players in the FedExCup standings. SST PURE is a patented process of shaft alignment that analyzes a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a printout for each shaft, showing its structural and performance analysis. Golfers worldwide can receive the same SST PURE® Shaft Alignment technology that the top expert club fitters on the PGA Tour use to analyze and align their custom clubs. SST PURE is currently licensed by club fitters in 21 states in the U.S. and in 14 other countries including Australia, Bahamas, Canada, England, Germany, Holland, Indonesia, Ireland, Japan, Mexico, Northern Ireland, Scotland, South Korea, and Switzerland. Visit www.sstpure.com for more information about the PUREing process and to locate an SST PURE licensed club fitter. Follow the company on Twitter @SSTPURE to find out which players get SST PUREd each week. About SST PURE SST PURE is a highly sophisticated, patented process through which a golf shaft can be analyzed and its most stable position identified. The man responsible for making this technology available is Dick Weiss, a Florida...

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02 Aug SST PURE® Congratulates the Winner of the RBC Canadian Open

His Iron and Wood Shafts have all been PURE Aligned this Season SST PURE®, golf's global leader in computerized analysis and alignment of golf shafts, congratulates the winner of the RBC Canadian Open. The company reports that he has had his woods and irons PUREd by the SST PURE Shaft Alignment Lab tour staff in 2017. “Congratulations to the champion on winning his second straight RBC Canadian Open,” SST PURE President Brian Adair said. “We appreciate the fact that he has confidence in our PUREing process to make sure his golf clubs perform consistently." The SST PURE Shaft Alignment Lab tour staff has PUREd shafts for more than 100 Tour players in 2017, including four of the top 10 finishers in last week’s Open Championship. According to Adair, “Our PUREing process provides tangible benefits which is one of the main reasons so many players have their shafts PURE aligned. At their level, they understand the importance of finding the most stable orientation of the shaft to eliminate inconsistencies when striking the ball.” SST PURE is a patented process of shaft alignment that analyzes a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a printout for each shaft, showing its structural and performance analysis. The SST PURE process works on any shaft, regardless of its material; steel, graphite, even boron or thermoplastic shafts benefit from the SST PURE process. Every shaft contains irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or positively affect a shaft’s performance depending on how the shaft is aligned in the clubhead. “Independent testing on players of all skill levels has established that SST PURE improves impact repeatability on the center of the clubface by up to 51 percent,” added Adair. “Clubs that have been PUREd have a softer feel than randomly installed shafts, which is the current standard for club assembly.” Visit www.sstpure.com for more information about the PUREing process and to locate an SST PURE licensed club fitter. Follow the company on Twitter @SSTPURE to find out which players get SST PUREd each week. About SST PURE SST PURE is...

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24 Jul 26 Players in The British Open Field have had Shafts PUREd by SST PURE® in 2017​

SST PURE®, golf's global leader in computerized analysis and alignment of golf shafts, reports that it has PUREd shafts for 17% of the PGA TOUR professionals playing in the British Open in 2017. Four of these players are ranked in the top 10 in the Official World Golf Ranking. “We have PUREd shafts for more than 100 Tour players in 2017, including rookies, major champions, and everyone in between and we appreciate the fact that they all understand the benefits of the PUREing process,” SST PURE President Brian Adair said. “Seeing so many PUREd shafts at The British Open is exciting and we look forward to watching some great golf this weekend.” SST PURE is a patented process of shaft alignment that analyzes a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a printout for each shaft, showing its structural and performance analysis. The SST PURE process works on any shaft, regardless of its material; steel, graphite, even boron or thermoplastic shafts benefit from the SST PURE process. Every shaft contains irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or positively affect a shaft’s performance depending on how the shaft is aligned in the clubhead. SST PURE locates the most stable orientation in any shaft. Players who have had their shafts SST PUREd hit the ball longer, straighter and more uniformly consistent than ever before. Independent testing on players of all skill levels has established that SST PURE improves impact repeatability on the center of the clubface by up to 51 percent. Clubs that have been PUREd have a softer feel than randomly installed shafts, which is the current standard for club assembly. Visit www.sstpure.com for more information about the PUREing process and to locate an SST PURE licensed club fitter. Follow the company on Twitter @SSTPURE to find out which players get SST PUREd each week. About SST PURE SST PURE is a highly sophisticated, patented process through which a golf shaft can be analyzed and its most stable position identified. The man responsible for making this technology available is Dick Weiss,...

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18 Jul SST PURE® Announces the Winner of the John Deere Classic Has had Clubs SST PURE Aligned​

SST PURE®, golf's global leader in computerized analysis and alignment of golf shafts, reports that the winner of the John Deere Classic has had his shafts PUREd by the SST PURE Shaft Alignment Lab tour staff. “We congratulate this talented player on his first PGA Tour title and we are pleased he understands the benefits of having PURE aligned shafts to make sure his golf clubs perform consistently,” SST PURE President Brian Adair said. “We look forward to watching him play in his first Open Championship this week.” The groundbreaking SST PURE Shaft Alignment is available to players on-site at each week’s PGA TOUR event. The SST PURE Tour staff typically PUREs clubs for more than a dozen players each week. Many times when players test new clubs, they will use SST PURE in order to eliminate shaft inconsistencies as a variable in their evaluation. The SST PURE Tour staff has PUREd clubs for more than 100 players Tour players in 2017, including five of the top 10 players in the FedExCup standings. SST PURE is a patented process of shaft alignment that analyzes a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a printout for each shaft, showing its structural and performance analysis. Golfers worldwide can receive the same SST PURE® Shaft Alignment technology that the top expert club fitters on the PGA Tour use to analyze and align their custom clubs. SST PURE is currently licensed by club fitters in 21 states in the U.S. and in 14 other countries including Australia, Bahamas, Canada, England, Germany, Holland, Indonesia, Ireland, Japan, Mexico, Northern Ireland, Scotland, South Korea, and Switzerland. Visit www.sstpure.com for more information about the PUREing process and to locate an SST PURE licensed club fitter. Follow the company on Twitter @SSTPURE to find out which players get SST PUREd each week. About SST PURE SST PURE is a highly sophisticated, patented process through which a golf shaft can be analyzed and its most stable position identified. The man responsible for making this technology available is Dick Weiss, a Florida businessman and clubmaker. The top expert club fitters on the PGA...

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28 Jun SST PURE® Shaft Alignment Lab has PUREd Shafts for 6 of the top 10 TOUR Players in the FedExCup Standings Including the Winner and 2nd Place Finisher of the Travelers Championship​

SST PURE®, golf's global leader in computerized analysis and alignment of golf shafts, reports that six of the top 10 TOUR players in the FedExCup standings have had their shafts PUREd by the SST PURE Shaft Alignment Lab tour staff in 2017. More than 100 Tour players have had shafts PUREed in 2017, including the winner and 2nd place finisher of the Travelers Championship. “Tour players at this level need clubs that perform consistently and we are pleased they understand the benefits of SST PUREing their shafts,” SST PURE President Brian Adair said. Players who have had their shafts SST PUREd hit the ball longer, straighter and more uniformly consistent than ever before. Independent testing on players of all skill levels has established that SST PURE improves impact repeatability on the center of the clubface by up to 51 percent. Clubs that have been PUREd have a softer feel than randomly installed shafts, which is the current standard for club assembly. SST PURE is a patented process of shaft alignment that analyzes a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a printout for each shaft, showing its structural and performance analysis. The SST PURE process works on any shaft, regardless of its material; steel, graphite, even boron or thermoplastic shafts benefit from the SST PURE process. Every shaft contains irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or positively affect a shaft’s performance depending on how the shaft is aligned in the clubhead. SST PURE locates the most stable orientation in any shaft. Visit www.sstpure.com for more information about the PUREing process and to locate an SST PURE licensed club fitter. Follow the company on Twitter @SSTPURE to find out which players get SST PUREd each week. About SST PURE SST PURE is a highly sophisticated, patented process through which a golf shaft can be analyzed and its most stable position identified. The man responsible for making this technology available is Dick Weiss, a Florida businessman and clubmaker. The top expert club fitters on the PGA Tour and around the world use...

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14 Jun Nearly 20% of U.S. Open Field has had Shafts PUREd by SST PURE® in 2017​

SST PURE®, golf's global leader in computerized analysis and alignment of golf shafts, reports that it has PUREd shafts for nearly 20% of the PGA TOUR professionals playing in the U.S. Open in 2017. Six of these players are ranked in the top 10 in the FedExCup standings. “It’s exciting to see so many PGA TOUR professionals competing in the U.S. Open who have had their shafts PUREd at some point this year,” SST PURE President Brian Adair said. “At their level, they understand the importance of finding the most stable orientation of the shaft to eliminate inconsistencies when striking the ball. Our PUREing process provides tangible benefits which is one of the main reasons we have PUREd shafts for more than 100 PGA Tour professionals in 2017.” Twelve tournaments have been won during the 2016-2017 season by PGA TOUR players who have had their shafts PUREd, including: THE PLAYERS Championship, Insperity Invitational, WGC-Dell Technologies Match Play, WGC-Mexico Championship, The Honda Classic, Genesis Open, Waste Management Phoenix Open, Career Builder Challenge, Franklin Templeton Shootout, Hero World Challenge, World Golf Championships – HSBC Champions, and Safeway Open. SST PURE is a patented process of shaft alignment that analyzes a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a printout for each shaft, showing its structural and performance analysis. The SST PURE process works on any shaft, regardless of its material; steel, graphite, even boron or thermoplastic shafts benefit from the SST PURE process. Every shaft contains irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or positively affect a shaft’s performance depending on how the shaft is aligned in the clubhead. SST PURE locates the most stable orientation in any shaft. Players who have had their shafts SST PUREd hit the ball longer, straighter and more uniformly consistent than ever before. Independent testing on players of all skill levels has established that SST PURE improves impact repeatability on the center of the clubface by up to 51 percent. Clubs that have been PUREd have a softer feel than randomly installed shafts, which is...

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02 Jun SST PURE® Reports it has PUREd Shafts for More Than 100 Tour Players in 2017​

SST PURE®, golf's global leader in computerized analysis and alignment of golf shafts, reports that it has PUREd shafts for more than 100 PGA Tour professionals in 2017. The list includes four players who are ranked in the top 10 in the FedExCup standings. “More and more TOUR players are seeing the benefits of the SST PURE process,” SST PURE President Brian Adair said. “It’s only been five months, we’ve already PUREd shafts for more tour professionals this year than we did during the entire year last year.” The groundbreaking SST PURE Shaft Alignment is available to players on-site at each week’s PGA TOUR event. The SST PURE Tour staff typically PUREs clubs for more than a dozen players each week. Many times when players test new clubs, they will use SST PURE in order to eliminate shaft inconsistencies as a variable in their evaluation. “Innovation on the PGA TOUR simply doesn’t stand the test of time unless it delivers a tangible improvement to players,” added Adair. “Some TOUR players will not hit a club unless it has been SST PURE aligned. At their level, they simply cannot afford miss-hit shots caused by their equipment.” Twelve tournaments have been won during the 2016-2017 season by PGA TOUR players who have had their shafts PUREd, including: THE PLAYERS Championship, Insperity Invitational, WGC-Dell Technologies Match Play, WGC-Mexico Championship, The Honda Classic, Genesis Open, Waste Management Phoenix Open, Career Builder Challenge, Franklin Templeton Shootout, Hero World Challenge, World Golf Championships – HSBC Champions, and Safeway Open. SST PURE is a patented process of shaft alignment that analyzes a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a report for each shaft, showing its structural and performance analysis. Golfers worldwide can receive the same SST PURE® Shaft Alignment technology that the top expert club fitters on the PGA Tour use to analyze and align their custom clubs. SST PURE is currently licensed by club fitters in 21 states in the U.S. and in 14 other countries including Australia, Bahamas, Canada, England, Germany, Holland, Indonesia, Ireland, Japan, Mexico, Northern Ireland, Scotland, South Korea, and Switzerland. Visit www.sstpure.com for...

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26 May SST PURE® Reports 16 PGA TOUR Players Had Clubs SST PURE Aligned at Dean and DeLuca Invitational​

SST PURE®, golf's global leader in computerized analysis and alignment of golf shafts, reports that 16 PGA TOUR players at the Dean and DeLuca Invitational had clubs PUREd by the SST PURE Shaft Alignment Lab tour staff. The list includes a player who is ranked in the top 10 in the FedExCup standings and PGA TOUR rookie and former long-drive champ, Jamie Sadlowski. “Jamie has had his long-drive shafts PUREd for years, and it's great to see him make his debut on the PGA TOUR,” SST PURE President Brian Adair said. “He understands the importance of having PURE aligned shafts to make sure his golf clubs perform consistently. We wish him success as he pursues a professional golf career.” The groundbreaking SST PURE Shaft Alignment is available to players on-site at each week’s PGA TOUR event. When players test new clubs, they will often use SST PURE to eliminate shaft inconsistencies as a variable in their evaluation. During the 2016-2017 PGA TOUR Season, the SST PURE Tour staff has PUREd clubs for 100 players, including four of the top 10 players in the FedExCup standings. “The SST PURE Tour staff typically PUREs clubs for about a dozen players each week so this was a busy week for them,” added Adair. “We’ve already PUREd clubs for more TOUR players this year than we did the entire year last year. We’re pleased that so many TOUR players are realizing the benefits of having their shafts SST PUREd.” Twelve tournaments have been won during the 2016-2017 season by PGA TOUR players who have had their shafts PUREd, including: THE PLAYERS Championship, Insperity Invitational, WGC-Dell Technologies Match Play, WGC-Mexico Championship, The Honda Classic, Genesis Open, Waste Management Phoenix Open, Career Builder Challenge, Franklin Templeton Shootout, Hero World Challenge, World Golf Championships – HSBC Champions, and Safeway Open. SST PURE is a patented process of shaft alignment that analyzes a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a printout for each shaft, showing its structural and performance analysis. Golfers worldwide can receive the same SST PURE® Shaft Alignment technology that the top expert club fitters on...

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22 May SST PURE® Provides True Spec Golf with SST PURE® Shaft Alignment Systems Each Custom Built True Spec Golf Club Goes Through the PUREing Process

SST PURE®, golf's global leader in computerized analysis and alignment of golf shafts, announced today it continues to support the growth of True Spec Golf by supplying SST PURE® Shaft Alignment Systems to be used in PUREing all custom clubs it builds. “Custom fitted and built clubs are now 20% of the club market, and this number continues to grow,” SST PURE President Brian Adair said. “True Spec Golf is one of the leaders in club fitting and we are pleased to see the growth they’ve experienced. We are happy to provide them with an engineeringly sound procedure that performs a structural and performance analysis on every shaft to locate its most stable orientation. This guarantees their customers a softer feel and more consistent performance from club to club.” According to True Spec Golf Co-Founder, Hoyt McGarity, “Every club fit by True Spec Golf is hand built in our U.S.A. build shop. We combine cutting edge technology such as SST PURE Shaft Alignment and the highest-grade components to ensure that all our clubs are built to the exact specifications that were determined during the fitting process. We are confident that this Tour-proven technology produces results and we are pleased to include it as part of all our custom built clubs.” SST PURE is a patented process of shaft alignment that analyzes a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a printout for each shaft, showing its structural and performance analysis. The SST PURE process works on any shaft, regardless of its material. Every shaft contains irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or positively affect a shaft’s performance depending on how the shaft is aligned in the clubhead. SST PURE locates the most stable orientation in any shaft. The SST PURE Shaft Alignment Lab tour staff has PUREd shafts for more than 200 TOUR players during the past five years, including top PGA TOUR money leaders, golf legends and Olympic medalists. The groundbreaking SST PURE Shaft Alignment is available to players on-site at each week’s PGA TOUR event. The...

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