28 Jan SST PURE® CONGRATULATES ROSE AND DECHAMBEAU ON VICTORIES

SST PURE® Shaft Alignment, golf’s global leader in computerized analysis and alignment of golf shafts, congratulates Justin Rose and Bryson DeChambeau, both who regularly have shafts SST PURE aligned, on their victories this weekend.

Rose, ranked No. 1 in the Official World Golf Ranking, captured the Farmers Insurance Open at Torrey Pines Golf Course in La Jolla, Calif. He started the tournament with a 63 in the first round.

DeChambeau’s victory came at the Omega Dubai Desert Classic on the European Tour. He fired a final round 64 to claim a seven-shot win and set the tournament record at 264, 24-under-par. This is DeChambeau’s first win on the European Tour and fourth win in his last nine worldwide starts, dating back to 2018.

Clubs were PUREd for the professionals listed either at the direct request of the players themselves, their clubmakers, OEMs, shaft manufacturers, or representatives.

SST PURE is a patented process of shaft alignment designed to analyze a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a printout for each shaft, showing its structural and performance analysis.

The SST PURE process works on any shaft regardless of its material; steel, graphite, even boron or thermoplastic sports equipment benefits from the SST PURE process. All shafts contain irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or positively affect a shaft’s performance depending on how the shaft is aligned.

SST PURE is currently licensed by golf club fitters in 21 states in the U.S. and in 14 other countries including Australia, Bahamas, Canada, England, Germany, Holland, Indonesia, Ireland, Japan, Mexico, Northern Ireland, Scotland, South Korea, and Switzerland.

About SST PURE

SST PURE is a highly sophisticated, patented process through which a golf shaft can be analyzed and its most stable position identified. The top expert club fitters on the PGA Tour and around the world use SST PURE® Shaft Alignment to analyze and align their custom clubs and more and more are becoming licensed. On every major professional tour, the best golfers in the world rely on the groundbreaking SST PURE Shaft Alignment to make sure their golf clubs perform consistently. Players who have SST PUREd their shafts for consistency, accuracy, and distance have won over $2 billion on the PGA Tour.

For more information about the PUREing process, visit http://www.sstpure.com.

Follow SST PURE® on FacebookTwitter, and Instagram to find out which athletes are using the SST PURE process.