17 Feb SST PURE® CONGRATULATES ADAM SCOTT ON GENESIS INVITATIONAL VICTORY

SST PURE® Shaft Alignment, golf’s global leader in computerized analysis and alignment of golf shafts, is proud to congratulate Adam Scott on his victory at the Genesis Invitational at The Riviera Country Club in Pacific Palisades, California. Scott is among several PGA TOUR players who have had clubs SST PUREd® in the 2019-20 season. He finished the week at 11-under-par for a total of 273 including a 64 in round 2. Scott had his irons SST PUREd this season and finished 3rd in Strokes Gained: Approach for the week, gaining a total of 6.25 shots on the field in that category. This is Scott’s first win of 2019-20, 14th PGA TOUR title overall, and first since 2016. Clubs are PUREd for PGA Tour professionals either at the direct request of the players themselves, their clubmakers, OEMs, shaft manufacturers, or representatives. Clubs may be PUREd for a player during a week in which they are not competing. SST PURE is a patented process of shaft alignment designed to analyze a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a printout for each shaft, showing its structural and performance analysis. The SST PURE process works on any shaft regardless of its material; steel, graphite, even boron or thermoplastic sports equipment benefits from the SST PURE process. All shafts contain irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or positively affect a shaft’s performance depending on how the shaft is aligned. SST PURE is currently licensed by golf club fitters in 21 states in the U.S. and in 14 other countries including Australia, Bahamas, Canada, England, Germany, Holland, Indonesia, Ireland, Japan, Mexico, Northern Ireland, Scotland, South Korea, and Switzerland. About SST PURE SST PURE is a highly sophisticated, patented process through which a golf shaft can be analyzed and its most stable position identified. The top expert club fitters on the PGA Tour and around the world use SST PURE® Shaft Alignment to analyze and align their custom clubs and more and more are becoming licensed. On every major professional tour, the best golfers in the world...

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06 Jan SST PURE® ROBOT TESTING IRON RESULTS

Recent independent testing has shown that SST PURE shaft alignment produces significant gains in distance, accuracy and ball speed, it was announced on Monday. The testing was performed by Golf Laboratories, Inc., at their testing facility in San Diego, Calif. A swing robot was used to test the effects of SST PURE Shaft Alignment on irons. The goal was to isolate shaft orientation as the only difference between two sets of tests shots with the same club head. Three different shaft models were used for testing: a 65 gram graphite shaft – regular flex, a 105 gram steel shaft – stiff flex, and a 120 gram steel shaft - stiff flex. The head for the graphite shaft was a 6 iron with 26.5∞ of loft. The head for the steel shafts was a 6 iron with 27º of loft. The heads were provided by the OEM. The same model of golf ball was used for each shot during the testing, with each ball being new “out of the box”. The same model of grip was installed on each shaft.  The gains in performance with the shaft in the SST PURE position were significant: In terms of accuracy, shots hit by 6 irons with shafts in the optimal SST PURE “neutral axis” orientation finished an average of 13.4 feet away from the center line. On average, PUREd 6 iron shots finished 17.9 feet closer to the center line than shots hit by 6 irons with shafts that were in a suboptimal orientation. In terms of distance, shots hit by 6 irons with shafts in the optimal SST PURE “neutral axis” orientation traveled an average of 2.5 yards further in total distance than shots hit by 6 irons with shafts that were in a suboptimal orientation. In terms of maximum height, shots hit by 6 irons with shafts in the optimal SST PURE “neutral axis” orientation had an average maximum height of 113.8 feet. On average, PUREd 6 iron shots flew two feet higher than shots hit by 6 irons with shafts that were in a suboptimal orientation. “Given the repeatability of the robot swing, and all other factors being equal, the difference in performance between the PUREd 6 irons and 6 irons not set in PUREd position is attributed to shaft orientation,” SST President Brian Adair said. “When an iron has its shaft aligned using SST PURE technology it outperforms the same club head, shaft, and...

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18 Dec ST PURE® ROBOT TESTING DRIVER RESULTS

Recent independent testing has shown that SST PURE shaft alignment produces significant gains in distance, accuracy and ball speed, it was announced on Wednesday.  The testing was performed by Golf Laboratories, Inc., at their testing facility in San Diego, Calif. A swing robot was used to test the effects of SST PURE Shaft Alignment on drivers. The goal was to isolate shaft orientation as the only difference between two sets of tests shots with the same driver. Seven different shaft models, all stiff flex, were used for testing. The driver head had 10.5∞ of loft and the same head was used throughout the testing. The head was provided by the OEM. The same model of golf ball was used for each shot during the testing, with each ball being new “out of the box”. The same model of grip was installed on each shaft. The robot was set to swing at 102 mph.  The gains in performance with the shaft in the SST PURE position were significant: In terms of distance, shots hit by drivers with shafts in the optimal SST PURE “neutral axis” orientation carried an average of 5.1 yards further, and up to 12.1 yards further than shots hit by drivers with shafts that were in a suboptimal orientation.  Shots hit by drivers with shafts in the optimal SST PURE “neutral axis” orientation traveled an average of 7.6 yards further in total distance, and up to 24.5 yards further in total distance than shots hit by drivers with shafts that were in a suboptimal orientation. In terms of accuracy, shots hit by drivers with shafts in the optimal SST PURE “neutral axis” orientation landed an average of 2.9 yards away from the center line. Shots hit by drivers with shafts that were in a suboptimal orientation landed an average of 16.1 yards away from the center line. Shots hit by drivers that had been SST PUREd landed, on average, 13.2 yards closer to the center line. In terms of ball speed, shots hit by drivers with shafts in the optimal SST PURE “neutral axis” orientation had an average ball speed of 141.6 mph. While shots hit by drivers with shafts that were in a non-optimal orientation had an average ball speed of 139.9 mph, a difference of 1.7 mph.   “Given the repeatability of the robot swing, and all other factors being equal, the difference in performance between PUREd drivers and drivers not set in PUREd position is attributed to shaft...

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30 Sep SST PURE® CONGRATULATES CAMERON CHAMP ON SAFEWAY OPEN VICTORY

SST PURE® Shaft Alignment, golf’s global leader in computerized analysis and alignment of golf shafts, is proud to congratulate Cameron Champ on his victory at the Safeway Open at Silverado Resort in Napa, California. Along with dozens of Tour players, Champ has had clubs SST PUREd® in 2019. He finished the week at 17-under-par for a total of 271 to capture the third event in the 2019-20 PGA TOUR Season. A final round 69, capped by a birdie at the 72nd hole, gave Champ a one shot victory. This win is his second on the PGA Tour. Clubs are PUREd for PGA Tour professionals either at the direct request of the players themselves, their clubmakers, OEMs, shaft manufacturers, or representatives. SST PURE is a patented process of shaft alignment designed to analyze a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a printout for each shaft, showing its structural and performance analysis. The SST PURE process works on any shaft regardless of its material; steel, graphite, even boron or thermoplastic sports equipment benefits from the SST PURE process. All shafts contain irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or positively affect a shaft’s performance depending on how the shaft is aligned. SST PURE is currently licensed by golf club fitters in 21 states in the U.S. and in 14 other countries including Australia, Bahamas, Canada, England, Germany, Holland, Indonesia, Ireland, Japan, Mexico, Northern Ireland, Scotland, South Korea, and Switzerland. About SST PURE SST PURE is a highly sophisticated, patented process through which a golf shaft can be analyzed and its most stable position identified. The top expert club fitters on the PGA Tour and around the world use SST PURE® Shaft Alignment to analyze and align their custom clubs and more and more are becoming licensed. On every major professional tour, the best golfers in the world rely on the groundbreaking SST PURE Shaft Alignment to make sure their golf clubs perform consistently. Players who have SST PUREd their shafts for consistency, accuracy, and distance have won over $2 billion on the...

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13 Aug 1-2-3 FINISH FOR SST AT THE NORTHERN TRUST

SST PURE® Shaft Alignment, golf’s global leader in computerized analysis and alignment of golf shafts, is proud to congratulate Patrick Reed, Abraham Ancer and Harold Varner III on finishing in first, second, and third place, respectively, at The Northern Trust at Liberty National Golf Club in Jersey City, N. J. Each of these players have had clubs SST PUREd this year. Reed finished the week at 16-under-par for a total of 268 to capture the first event in the 2019 FedEx Cup Playoffs. Ancer shot a 15-under-par total of 269, including a second round 65. Varner finished at 14-under-par 270 to tie for third place and secure a spot in next week’s FedEx Cup Playoff event. Reed’s victory at The Northern Trust makes 20 worldwide wins by a player who had clubs SST PUREd in the 2018-19 season. Clubs are PUREd for PGA Tour professionals either at the direct request of the players themselves, their clubmakers, OEMs, shaft manufacturers, or representatives. SST PURE is a patented process of shaft alignment designed to analyze a golf shaft to find its most stable orientation. By assembling the club with the shaft in the SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a printout for each shaft, showing its structural and performance analysis. The SST PURE process works on any shaft regardless of its material; steel, graphite, even boron or thermoplastic sports equipment benefits from the SST PURE process. All shafts contain irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or positively affect a shaft’s performance depending on how the shaft is aligned. SST PURE is currently licensed by golf club fitters in 21 states in the U.S. and in 14 other countries including Australia, Bahamas, Canada, England, Germany, Holland, Indonesia, Ireland, Japan, Mexico, Northern Ireland, Scotland, South Korea, and Switzerland. About SST PURE SST PURE is a highly sophisticated, patented process through which a golf shaft can be analyzed and its most stable position identified. The top expert club fitters on the PGA Tour and around the world use SST PURE® Shaft Alignment to analyze and align their custom clubs and more and more are becoming licensed. On every major professional tour, the best golfers in the world rely on the groundbreaking SST PURE Shaft Alignment to make sure their golf clubs perform consistently....

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23 Jul SST PURE® CONGRATULATES JIM HERMAN ON BARBASOL CHAMPIONSHIP WIN

SST PURE® Shaft Alignment, golf’s global leader in computerized analysis and alignment of golf shafts, is proud to congratulate Jim Herman on his victory at the Barbasol Championship at Keene Trace Golf Club in Nicholasville, Kentucky. Herman has had clubs SST PUREd this year. He finished the week at 26-under-par for a total of 262. He fired a 62 in the third round to follow up a pair of 65s in the first two. This one-shot victory is Herman’s second on the PGA Tour and his first since 2016. The Barbasol Championship is the nineteenth worldwide win for a player who had clubs SST PUREd in 2018-19. Clubs are PUREd for PGA Tour professionals either at the direct request of the players themselves, their clubmakers, OEMs, shaft manufacturers, or representatives. SST PURE is a patented process of shaft alignment designed to analyze a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a printout for each shaft, showing its structural and performance analysis. The SST PURE process works on any shaft regardless of its material; steel, graphite, even boron or thermoplastic sports equipment benefits from the SST PURE process. All shafts contain irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or positively affect a shaft’s performance depending on how the shaft is aligned. SST PURE is currently licensed by golf club fitters in 21 states in the U.S. and in 14 other countries including Australia, Bahamas, Canada, England, Germany, Holland, Indonesia, Ireland, Japan, Mexico, Northern Ireland, Scotland, South Korea, and Switzerland. About SST PURE SST PURE is a highly sophisticated, patented process through which a golf shaft can be analyzed and its most stable position identified. The top expert club fitters on the PGA Tour and around the world use SST PURE® Shaft Alignment to analyze and align their custom clubs and more and more are becoming licensed. On every major professional tour, the best golfers in the world rely on the groundbreaking SST PURE Shaft Alignment to make sure their golf clubs perform consistently. Players who have SST PUREd their shafts for consistency,...

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02 Jul SST PURE® CONGRATULATES NATE LASHLEY ON ROCKET MORTGAGE CLASSIC VICTORY

SST PURE® Shaft Alignment, golf’s global leader in computerized analysis and alignment of golf shafts, is proud to congratulate Nate Lashley on his victory at the Rocket Mortgage Classic at Detroit Golf Club in Detroit, Michigan. Lashley has had clubs SST PUREd this year. He finished the week at 25-under-par for a total of 263 after entering the field as an alternate. Two rounds of 63 in the first and third rounds set Lashley on his way to a six shot victory. This win is his first on the PGA Tour. This marks three consecutive weeks that a PGA TOUR event was won by a player who had clubs SST PUREd in the 2018-19 season. Clubs are PUREd for PGA Tour professionals either at the direct request of the players themselves, their clubmakers, OEMs, shaft manufacturers, or representatives. SST PURE is a patented process of shaft alignment designed to analyze a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a printout for each shaft, showing its structural and performance analysis. The SST PURE process works on any shaft regardless of its material; steel, graphite, even boron or thermoplastic sports equipment benefits from the SST PURE process. All shafts contain irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or positively affect a shaft’s performance depending on how the shaft is aligned. SST PURE is currently licensed by golf club fitters in 21 states in the U.S. and in 14 other countries including Australia, Bahamas, Canada, England, Germany, Holland, Indonesia, Ireland, Japan, Mexico, Northern Ireland, Scotland, South Korea, and Switzerland. About SST PURE SST PURE is a highly sophisticated, patented process through which a golf shaft can be analyzed and its most stable position identified. The top expert club fitters on the PGA Tour and around the world use SST PURE® Shaft Alignment to analyze and align their custom clubs and more and more are becoming licensed. On every major professional tour, the best golfers in the world rely on the groundbreaking SST PURE Shaft Alignment to make sure their golf clubs perform consistently. Players...

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27 Jun SST PURE® PGA TOUR REPORT

SST PURE® Shaft Alignment, golf’s global leader in computerized analysis and alignment of golf shafts, is proud to announce that PGA TOUR players who have had clubs SST PUREd in the 2018-19 season have won more than $79 million in prize money through the Travelers Championship*. In 35 events, more than 75 different Tour players have had clubs PUREd by SST PURE®. These players have gone on to win 17 times worldwide, including two major championships. Clubs are PUREd for professionals either at the direct request of the players themselves, their clubmakers, OEMs, shaft manufacturers, or representatives. SST PURE is a patented process of shaft alignment designed to analyze a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a printout for each shaft, showing its structural and performance analysis. The SST PURE process works on any shaft regardless of its material; steel, graphite, even boron or thermoplastic sports equipment benefits from the SST PURE process. All shafts contain irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or positively affect a shaft’s performance depending on how the shaft is aligned. SST PURE is currently licensed by golf club fitters in 21 states in the U.S. and in 14 other countries including Australia, Bahamas, Canada, England, Germany, Holland, Indonesia, Ireland, Japan, Mexico, Northern Ireland, Scotland, South Korea, and Switzerland. About SST PURE SST PURE is a highly sophisticated, patented process through which a golf shaft can be analyzed and its most stable position identified. The top expert club fitters on the PGA Tour and around the world use SST PURE® Shaft Alignment to analyze and align their custom clubs and more and more are becoming licensed. On every major professional tour, the best golfers in the world rely on the groundbreaking SST PURE Shaft Alignment to make sure their golf clubs perform consistently. Players who have SST PUREd their shafts for consistency, accuracy, and distance have won over $2 billion on the PGA Tour. For more information about the PUREing process, visit https://sstpure.com. Follow SST PURE® on Facebook, Twitter, and Instagram to find out which athletes are using the SST PURE process. *Source: pgatour.com...

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24 Jun SST PURE® CONGRATULATES CHEZ REAVIE ON TRAVELERS WIN

SST PURE® Shaft Alignment, golf’s global leader in computerized analysis and alignment of golf shafts, is proud to congratulate Chez Reavie on his victory at the Travelers Championship at TPC River Highlands in Cromwall, Conn. Reavie has had clubs SST PUREd this year. He finished the week at 17-under-par for a total of 263. His win was buoyed by a blistering 28 on the back nine in the third round. This four-shot victory is Reavie’s second on the PGA Tour and his first in 11 years. Clubs are PUREd for PGA Tour professionals either at the direct request of the players themselves, their clubmakers, OEMs, shaft manufacturers, or representatives. SST PURE is a patented process of shaft alignment designed to analyze a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a printout for each shaft, showing its structural and performance analysis. The SST PURE process works on any shaft regardless of its material; steel, graphite, even boron or thermoplastic sports equipment benefits from the SST PURE process. All shafts contain irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or positively affect a shaft’s performance depending on how the shaft is aligned. SST PURE is currently licensed by golf club fitters in 21 states in the U.S. and in 14 other countries including Australia, Bahamas, Canada, England, Germany, Holland, Indonesia, Ireland, Japan, Mexico, Northern Ireland, Scotland, South Korea, and Switzerland. About SST PURE SST PURE is a highly sophisticated, patented process through which a golf shaft can be analyzed and its most stable position identified. The top expert club fitters on the PGA Tour and around the world use SST PURE® Shaft Alignment to analyze and align their custom clubs and more and more are becoming licensed. On every major professional tour, the best golfers in the world rely on the groundbreaking SST PURE Shaft Alignment to make sure their golf clubs perform consistently. Players who have SST PUREd their shafts for consistency, accuracy, and distance have won over $2 billion on the PGA Tour. For more information about the PUREing process, visit https://sstpure.com. Follow SST PURE®...

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17 Jun SST PURE® Congratulates Gary Woodland On US Open Victory

SST PURE® Shaft Alignment, golf’s global leader in computerized analysis and alignment of golf shafts, is proud to congratulate Gary Woodland on his first career major championship victory on Sunday at the 119th U.S. Open at Pebble Beach Golf Links. Woodland had clubs SST PUREd this year. He fired a tournament-low round of 65 in Round Two, finishing the week at 13-under-par for a total of 271, the lowest score ever in a U.S. Open at Pebble Beach. His three-shot victory is his fourth on the PGA Tour. This marks the second major championship win in 2019 by a player who has had shafts SST PUREd. Clubs are PUREd for PGA Tour professionals either at the direct request of the players themselves, their clubmakers, OEMs, shaft manufacturers, or representatives. SST PURE is a patented process of shaft alignment designed to analyze a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a printout for each shaft, showing its structural and performance analysis. The SST PURE process works on any shaft regardless of its material; steel, graphite, even boron or thermoplastic sports equipment benefits from the SST PURE process. All shafts contain irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or positively affect a shaft’s performance depending on how the shaft is aligned. SST PURE is currently licensed by golf club fitters in 21 states in the U.S. and in 14 other countries including Australia, Bahamas, Canada, England, Germany, Holland, Indonesia, Ireland, Japan, Mexico, Northern Ireland, Scotland, South Korea, and Switzerland. About SST PURE SST PURE is a highly sophisticated, patented process through which a golf shaft can be analyzed and its most stable position identified. The top expert club fitters on the PGA Tour and around the world use SST PURE® Shaft Alignment to analyze and align their custom clubs and more and more are becoming licensed. On every major professional tour, the best golfers in the world rely on the groundbreaking SST PURE Shaft Alignment to make sure their golf clubs perform consistently. Players who have SST PUREd their shafts for consistency, accuracy,...

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