29 Mar Record 18 players PURE shafts at Houston

A season-record 18 players in the field of this week’s Houston Open had shafts aligned on site by the SST PURE tour staff.

SST PURE® is golf’s global leader in computerized analysis and alignment of golf shafts. Those 18 players are among the more than 60 Tour players who have had shafts PUREd by SST’s tour staff this season.

SST staff has attended nearly every PGA Tour event since the Tour arrived in California in January, and Tour players can have shafts PUREd on site. Clubs are PUREd either at the direct request of the player themselves, their equipment sponsor, clubmakers or representatives.

“Tour players see and feel the difference in a club that has been SST PUREd,” SST founder Dick Weiss said. “It has been a fantastic year for us, and we’ve been out on Tour for nearly 20 years.”

SST PURE is a patented process of shaft alignment designed to analyze a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a printout for each shaft, showing its structural and performance analysis.

The SST PURE process works on any shaft regardless of its material; steel, graphite, even boron or thermoplastic sports equipment benefits from the SST PURE process. All shafts contain irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or positively affect a shaft’s performance depending on how the shaft is aligned.

SST PURE is currently licensed by golf club fitters in 21 states in the U.S. and in 14 other countries including Australia, Bahamas, Canada, England, Germany, Holland, Indonesia, Ireland, Japan, Mexico, Northern Ireland, Scotland, South Korea, and Switzerland.

Visit www.sstpure.com for more information about the PUREing process. Follow the company on Twitter @SSTPURE to find out which athletes are using the SST PURE process.

On every major professional tour, the best golfers in the world rely on the groundbreaking SST PURE Shaft Alignment to make sure their golf clubs perform consistently. Over $2 billion has been made on the PGA Tour by players who have SST PUREd their shafts for consistency, accuracy and distance. For more information, visit www.sstpure.com.

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For Media Information, Contact:
Brian Adair
(386) 299-6111