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06 Oct

Posted at 13:16h in news
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Jackson, MS – October 2, 2025 – SST PURE®, the industry leader in golf shaft alignment technology, was back on tour this week in Jackson, where the team enjoyed a busy schedule working with both longtime clients and new players. Several PGA TOUR professionals trusted SST PURE® to optimize their equipment, including: Hayden Buckley – Driver Brandt Snedeker – Driver Matt Kuchar – Wedge Davis Riley – Irons Norman Xiong – 7 Iron Stephen Fisk – Wedges Keith Mitchell – Irons Akshay Bhatia – Wedges Michael Thorbjornsen – Wedges Henrik Norlander – Driver Sam Stevens – Driver “We were excited to be back out on tour and reconnect with so many of our regular players, while also introducing a few new faces to the PURE process,” said Kevin Diveto, Vice President of Operations at SST PURE. The SST PURE® process analyzes a golf shaft to identify its most stable orientation, ensuring maximum consistency, performance, and confidence for players at the game’s highest level. The SST PURE® Tour Truck will return to action at the RSM Classic in a few weeks, continuing to provide world-class performance optimization for professionals across the PGA TOUR. For more information about SST PURE® technology, visit www.SSTPURE.com.         Media Contact: SST PURE® info@sstpure.com (865) 272-3702...

14 Aug

Posted at 12:20h in news
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Baltimore, MD — The BMW Championship at Caves Valley Golf Club provided a great setting for another week on the PGA TOUR. The picturesque course and world-class facility offered a fantastic backdrop for our work with players. With the small, exclusive field this week, we were only able to connect with a couple of players, but both took advantage of the precision and performance benefits that PUREing provides: Brian Harman – Irons Max Greyserman – Driver   SST PURE has never requested media or video promoting PURE at events, but occasionally players want to send us a shout-out anyways.  Chris Gotterup gave a much appreciated video, showcasing one of his SST PUREd irons with acknowledgment of the process and performance benefits that he puts into action. Next up, the SST PURE truck heads to Atlanta, GA for the Tour Championship, where the season’s best will compete for the FedEx Cup title. About SST PURE SST PURE® is the #1 shaft alignment technology on Tour, used by more than 250 professionals. The SST PURE process identifies the most stable bending plane of a golf shaft and aligns it in the clubhead to optimize consistency, accuracy, and distance. For more information, visit www.sstpure.com.       Media Contact: SST PURE® info@sstpure.com (865) 272-3702...

25 Jul

Posted at 12:51h in news
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Minneapolis, MN – July 24, 2025 — SST PURE rolled into Minneapolis this past week with energy still high from Chris Gotterup’s recent on-course success. The SST team made sure the news was shared across the tech and rep communities, highlighting the performance benefits of PUREd clubs at the highest level. Gotterup himself stopped by the SST PURE truck to personally thank ScottEG for the meticulous work done on his clubs, emphasizing the strong relationship and results that come from elite-level club optimization. In addition to the visit from Gotterup, the week was productive on the ground. The SST PURE team worked with several standout players, PUREing clubs for the following: Jake Knapp – Driving Iron Thomas Campbell – Driver Carson Herron – Wedges Quade Cummins – Wedges Cameron Champ – #4 Driving Iron Hayden Springer – Driving Iron “It was another solid week. We got to connect with some quality players and continue to show how SST PURE can fine-tune performance where it counts,” said a representative from the SST team. Next up, the SST PURE truck heads to Greensboro, NC for the Wyndham Championship, continuing its mission to provide players with tour-level shaft alignment precision week in and week out. About SST PURE SST PURE® is the #1 shaft alignment technology on Tour, used by more than 250 professionals. The SST PURE process identifies the most stable bending plane of a golf shaft and aligns it in the clubhead to optimize consistency, accuracy, and distance. For more information, visit www.sstpure.com.       Media Contact: SST PURE® info@sstpure.com (865) 272-3702...

20 Jun

Posted at 16:05h in news
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Hartford, CT — SST PURE enjoyed a productive week at the Travelers Championship in Hartford, proving that even signature events with limited fields can deliver big opportunities. Despite a 72-player roster, the SST PURE team stayed busy, working with a strong lineup of elite players looking to optimize their performance. Among those who had clubs SST PUREd this week were: Cam Davis – Irons Gary Woodland – Driving irons Nick Faldo – Wedges Sam Stevens – #3 Driving iron Shane Lowry – Irons Rickie Fowler – Irons Si Woo Kim – Wedges The SST PURE process continues to be the go-to solution for players seeking ultimate consistency and feel in their clubs. Next up, the SST PURE tour truck will be on-site in Detroit for the Rocket Mortgage Classic, ready to serve the game’s best with world-class shaft alignment services. About SST PURE SST PURE® Shaft Alignment is the industry’s leading shaft alignment technology, trusted by professionals across all major tours. PUREing removes inconsistencies in golf shafts, helping players achieve maximum performance, tighter dispersion, and improved club feel. For more information, visit www.sstpure.com.     Media Contact: SST PURE® info@sstpure.com (865) 272-3702...

12 Jun

Posted at 06:15h in news
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Oakmont, PA – June 12, 2025- It was a successful and exciting week at the 2025 U.S. Open, with SST PURE ® once again helping some of the best players in the game bring precision and performance to one of golf’s toughest tests.  The 125th U.S Open located at Oakmont Country Club delivered its usual challenge, but thanks to SST PURE’s shaft alignment technology, players were able to trust their equipment as they prepared for the U.S Open. SST PURE ® worked with several elite players to ensure their clubs were optimized heading into the championship, although many felt no changes were necessary as they continued to use their PUREd aligned clubs.  Many of us remember when Bryson DeChambeau, defending U.S. Open champion, rediscovered PURE® at one of our Certified PURE® Licensee locations in the United Kingdom.  A memorable moment which helped spark the famous 58 at LIV Golf Greenbrier in 2023, as well as the 2024 U.S Open victory.  He is back again, and with high hopes to continue is remarkable play for yet another memorable performance. “We were proud to support players as they took on Oakmont,” said a representative from SST PURE ®. “The feedback was overwhelmingly positive, and it’s always a privilege to be part of a major championship week.” Notable fittings this week included Brian Campbell, Matt Vogt, Gary Woodland, Cameron Young, Chris Gotterup, and Ryan McCormick.  SST PURE® will be on-site next week at TPC River Highlands for the Travelers Championship in Hartford, continuing to provide tour players with unmatched consistency and performance of PUREd shafts.   About SST PURE SST PURE® is a highly sophisticated, patented process through which a golf shaft can be analyzed and its most stable position identified. The top expert club fitters on the PGA Tour and around the world use SST PURE® Shaft Alignment to analyze and align their custom clubs and more and more are becoming licensed. On every major professional tour, the best golfers in the world rely on the groundbreaking SST PURE® Shaft Alignment to make sure their golf clubs perform consistently. Players who have SST PUREd their shafts for consistency, accuracy, and distance have won over $2 billion on the PGA Tour. The SST PURE® process works on any shaft regardless of its material; steel, graphite, even boron or thermoplastic sports equipment benefits from the SST PURE® process. All shafts contain irregularities in straightness, roundness and stiffness that are inherent to...

29 May

Posted at 14:02h in news
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Dublin, OH - May 29, 2025 - SST PURE® Shaft Alignment, golf’s global leader in computerized analysis and alignment of golf shafts, is proud to announce after clinching a big win last week, PGA TOUR professional Ben Griffin arrives at The Memorial Tournament with confidence — and a bag full of PUREd clubs. Having many of his clubs SST PUREd, Griffin is well-equipped to tackle the demanding setup at Muirfield Village Golf Club. The Memorial is known not only for its championship-caliber course but also for the logistical challenges it presents. With equipment trucks parked nearly a mile away, efficiency is key. Despite the added complexity, the SST PURE team made the most of the opportunity, providing key support to several players during the week.  Clubs are PUREd for PGA Tour professionals either at the direct request of the players themselves, their clubmakers, OEMs, shaft manufacturers, or representatives. Notable fittings this week included Tommy Fleetwood, Scott Dunlop, Max Homa, and Padraig Harrington.  With next week scheduled as an off week as the TOUR heads to Canada, the SST PURE team will regroup and prepare for their next stop — Pittsburgh, for the U.S. Open. The SST PURE truck will be on-site, continuing to ensure that the best players in the world are equipped with the most precisely aligned clubs in the game.   About SST PURE SST PURE is a highly sophisticated, patented process through which a golf shaft can be analyzed and its most stable position identified. The top expert club fitters on the PGA Tour and around the world use SST PURE® Shaft Alignment to analyze and align their custom clubs and more and more are becoming licensed. On every major professional tour, the best golfers in the world rely on the groundbreaking SST PURE Shaft Alignment to make sure their golf clubs perform consistently. Players who have SST PUREd their shafts for consistency, accuracy, and distance have won over $2 billion on the PGA Tour. The SST PURE process works on any shaft regardless of its material; steel, graphite, even boron or thermoplastic sports equipment benefits from the SST PURE process. All shafts contain irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or positively affect a shaft’s performance depending on how the shaft is aligned. SST PURE is currently licensed by golf club fitters in 44 states in the U.S. and in 22 other...

28 May

Posted at 13:54h in news
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SST PURE®, the industry leader in golf shaft alignment technology, proudly congratulates Ben Griffin on his thrilling victory at the 2025 Charles Schwab Challenge, marking his first PGA TOUR win. Griffin’s clubs were SST PURE’d — a testament to the performance consistency that comes from playing with shafts that are optimized for accuracy, stability, and feel. With pinpoint precision and clutch play down the stretch, Griffin carded a final round 66 to secure a two-shot win at Colonial Country Club. His confidence under pressure and consistency throughout the bag highlighted the difference that PURE’d equipment can make at the game’s highest level. “We’re thrilled to see Ben get his breakthrough win with SST PURE’d shafts in play,” said SST PURE President Nick Sherburne. “His performance this week showcased everything we stand for — delivering every possible performance advantage by ensuring each shaft is aligned to perform at its maximum potential.” SST PURE technology analyzes and aligns each golf shaft to its most stable orientation, minimizing shaft inconsistencies that can negatively impact performance. Trusted by PGA TOUR professionals and the way down to beginner golfers, and club fitters around the world, SST PURE is the most advanced shaft alignment process in golf. Ben Griffin joins a growing list of TOUR winners who trust the SST PURE process to give them a competitive edge. His win underscores what professionals have long known — when every shot counts, PURE performance matters. For more information on SST PURE Shaft Alignment, visit www.sstpure.com. Media Contact: Nick Sherburne President SST PURE info@sstpure.com (630)361-4668...

14 May

Posted at 10:54h in news
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SST PURE® Shaft Alignment, golf’s global leader in computerized analysis and alignment of golf shafts, is proud to announce the growth in Licensee Network around the world.  Never before has there been so many options for golfers of all skill levels to get clubs PUREd by a certified PURE Licensee.  Our Licensee Network expands to over 339 locations globally, and growing!  Here in the USA alone we have over 256 locations, and thanks to the remarkable work and operational management of our Licensees we expect that growth to continue. Clubs are PUREd for PGA Tour professionals either at the direct request of the players themselves, their clubmakers, OEMs, shaft manufacturers, or representatives.  Clubs are PUREd for Golfers by certified Licensees in a variety of  ways for either New PURE Clubs or for Retro PURE of existing Clubs.  We have even offered a mail in option for golfers that do not have a local certified PURE option available.  More information available at shop.sstpure.com. SST PURE is a patented process of shaft alignment designed to analyze a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a printout for each shaft, showing its structural and performance analysis. The SST PURE process works on any shaft regardless of its material; steel, graphite, even boron or thermoplastic sports equipment benefits from the SST PURE process. All shafts contain irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or positively affect a shaft’s performance depending on how the shaft is aligned. SST PURE is currently licensed by golf club fitters in 44 states in the U.S. and in 22 other countries including Australia, Bahamas, Bahrain, China, Canada, England, France, Germany, Holland, Hong Kong, Indonesia, Ireland, Japan, Mexico, Oman, Scotland, South Africa, South Korea, Switzerland, and United Arab Emirates. About SST PURE SST PURE is a highly sophisticated, patented process through which a golf shaft can be analyzed and its most stable position identified. The top expert club fitters on the PGA Tour and around the world use SST PURE® Shaft Alignment to analyze and align their custom clubs and...

24 May

Posted at 10:30h in news
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SST PURE® Shaft Alignment, golf’s global leader in computerized analysis and alignment of golf shafts, is proud to congratulate Phil Mickelson on his victory at the PGA Championship, played on the Ocean Course at Kiawah Island, South Carolina. Mickelson finished the week at 6-under-par for a total of 282. Phil’s two-shot victory is his sixth major championship. At 50 years old, he becomes the oldest player to win a major championship. Congratulations Phil! Clubs are PUREd for PGA Tour professionals either at the direct request of the players themselves, their clubmakers, OEMs, shaft manufacturers, or representatives. SST PURE is a patented process of shaft alignment designed to analyze a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a printout for each shaft, showing its structural and performance analysis. The SST PURE process works on any shaft regardless of its material; steel, graphite, even boron or thermoplastic sports equipment benefits from the SST PURE process. All shafts contain irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or positively affect a shaft’s performance depending on how the shaft is aligned. SST PURE is currently licensed by golf club fitters in 21 states in the U.S. and in 14 other countries including Australia, Bahamas, Canada, England, Germany, Holland, Indonesia, Ireland, Japan, Mexico, Northern Ireland, Scotland, South Korea, and Switzerland. About SST PURE SST PURE is a highly sophisticated, patented process through which a golf shaft can be analyzed and its most stable position identified. The top expert club fitters on the PGA Tour and around the world use SST PURE® Shaft Alignment to analyze and align their custom clubs and more and more are becoming licensed. On every major professional tour, the best golfers in the world rely on the groundbreaking SST PURE Shaft Alignment to make sure their golf clubs perform consistently. Players who have SST PUREd their shafts for consistency, accuracy, and distance have won over $2 billion on the PGA Tour. For more information about the PUREing process, visit https://sstpure.com. Follow SST PURE on Facebook, Twitter, and Instagram to find out which athletes are using the SST PURE process....

08 Mar

Posted at 10:32h in news
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SST PURE® Shaft Alignment, golf’s global leader in computerized analysis and alignment of golf shafts, is proud to congratulate Bryson DeChambeau on his victory at the Arnold Palmer Invitational at Bay Hill Club and Lodge in Florida. DeChambeau has been a loyal user of SST PURE technology throughout his career. He finished the week at 11-under-par for a winning total of 277. DeChambeau’s one-shot victory is his eighth on the PGA TOUR. DeChambeau had a driver shaft SST PUREd this week in preparation for the API. A highlight of his performance at Bay Hill was launching a massive 370-yard drive that carried the lake on the famous par-5 sixth hole. Congratulations Bryson! Clubs are PUREd for PGA Tour professionals either at the direct request of the players themselves, their clubmakers, OEMs, shaft manufacturers, or representatives. SST PURE is a patented process of shaft alignment designed to analyze a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a printout for each shaft, showing its structural and performance analysis. The SST PURE process works on any shaft regardless of its material; steel, graphite, even boron or thermoplastic sports equipment benefits from the SST PURE process. All shafts contain irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or positively affect a shaft’s performance depending on how the shaft is aligned. SST PURE is currently licensed by golf club fitters in 21 states in the U.S. and in 14 other countries including Australia, Bahamas, Canada, England, Germany, Holland, Indonesia, Ireland, Japan, Mexico, Northern Ireland, Scotland, South Korea, and Switzerland. About SST PURE SST PURE is a highly sophisticated, patented process through which a golf shaft can be analyzed and its most stable position identified. The top expert club fitters on the PGA Tour and around the world use SST PURE® Shaft Alignment to analyze and align their custom clubs and more and more are becoming licensed. On every major professional tour, the best golfers in the world rely on the groundbreaking SST PURE Shaft Alignment to make sure their golf clubs perform consistently. Players who have SST...