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20 Jun

Posted at 16:05h in news
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Hartford, CT — SST PURE enjoyed a productive week at the Travelers Championship in Hartford, proving that even signature events with limited fields can deliver big opportunities. Despite a 72-player roster, the SST PURE team stayed busy, working with a strong lineup of elite players looking to optimize their performance. Among those who had clubs SST PUREd this week were: Cam Davis – Irons Gary Woodland – Driving irons Nick Faldo – Wedges Sam Stevens – #3 Driving iron Shane Lowry – Irons Rickie Fowler – Irons Si Woo Kim – Wedges The SST PURE process continues to be the go-to solution for players seeking ultimate consistency and feel in their clubs. Next up, the SST PURE tour truck will be on-site in Detroit for the Rocket Mortgage Classic, ready to serve the game’s best with world-class shaft alignment services. About SST PURE SST PURE® Shaft Alignment is the industry’s leading shaft alignment technology, trusted by professionals across all major tours. PUREing removes inconsistencies in golf shafts, helping players achieve maximum performance, tighter dispersion, and improved club feel. For more information, visit www.sstpure.com.     Media Contact: SST PURE® info@sstpure.com (865) 272-3702...

12 Jun

Posted at 06:15h in news
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Oakmont, PA – June 12, 2025- It was a successful and exciting week at the 2025 U.S. Open, with SST PURE ® once again helping some of the best players in the game bring precision and performance to one of golf’s toughest tests.  The 125th U.S Open located at Oakmont Country Club delivered its usual challenge, but thanks to SST PURE’s shaft alignment technology, players were able to trust their equipment as they prepared for the U.S Open. SST PURE ® worked with several elite players to ensure their clubs were optimized heading into the championship, although many felt no changes were necessary as they continued to use their PUREd aligned clubs.  Many of us remember when Bryson DeChambeau, defending U.S. Open champion, rediscovered PURE® at one of our Certified PURE® Licensee locations in the United Kingdom.  A memorable moment which helped spark the famous 58 at LIV Golf Greenbrier in 2023, as well as the 2024 U.S Open victory.  He is back again, and with high hopes to continue is remarkable play for yet another memorable performance. “We were proud to support players as they took on Oakmont,” said a representative from SST PURE ®. “The feedback was overwhelmingly positive, and it’s always a privilege to be part of a major championship week.” Notable fittings this week included Brian Campbell, Matt Vogt, Gary Woodland, Cameron Young, Chris Gotterup, and Ryan McCormick.  SST PURE® will be on-site next week at TPC River Highlands for the Travelers Championship in Hartford, continuing to provide tour players with unmatched consistency and performance of PUREd shafts.   About SST PURE SST PURE® is a highly sophisticated, patented process through which a golf shaft can be analyzed and its most stable position identified. The top expert club fitters on the PGA Tour and around the world use SST PURE® Shaft Alignment to analyze and align their custom clubs and more and more are becoming licensed. On every major professional tour, the best golfers in the world rely on the groundbreaking SST PURE® Shaft Alignment to make sure their golf clubs perform consistently. Players who have SST PUREd their shafts for consistency, accuracy, and distance have won over $2 billion on the PGA Tour. The SST PURE® process works on any shaft regardless of its material; steel, graphite, even boron or thermoplastic sports equipment benefits from the SST PURE® process. All shafts contain irregularities in straightness, roundness and stiffness that are inherent to...

29 May

Posted at 14:02h in news
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Dublin, OH - May 29, 2025 - SST PURE® Shaft Alignment, golf’s global leader in computerized analysis and alignment of golf shafts, is proud to announce after clinching a big win last week, PGA TOUR professional Ben Griffin arrives at The Memorial Tournament with confidence — and a bag full of PUREd clubs. Having many of his clubs SST PUREd, Griffin is well-equipped to tackle the demanding setup at Muirfield Village Golf Club. The Memorial is known not only for its championship-caliber course but also for the logistical challenges it presents. With equipment trucks parked nearly a mile away, efficiency is key. Despite the added complexity, the SST PURE team made the most of the opportunity, providing key support to several players during the week.  Clubs are PUREd for PGA Tour professionals either at the direct request of the players themselves, their clubmakers, OEMs, shaft manufacturers, or representatives. Notable fittings this week included Tommy Fleetwood, Scott Dunlop, Max Homa, and Padraig Harrington.  With next week scheduled as an off week as the TOUR heads to Canada, the SST PURE team will regroup and prepare for their next stop — Pittsburgh, for the U.S. Open. The SST PURE truck will be on-site, continuing to ensure that the best players in the world are equipped with the most precisely aligned clubs in the game.   About SST PURE SST PURE is a highly sophisticated, patented process through which a golf shaft can be analyzed and its most stable position identified. The top expert club fitters on the PGA Tour and around the world use SST PURE® Shaft Alignment to analyze and align their custom clubs and more and more are becoming licensed. On every major professional tour, the best golfers in the world rely on the groundbreaking SST PURE Shaft Alignment to make sure their golf clubs perform consistently. Players who have SST PUREd their shafts for consistency, accuracy, and distance have won over $2 billion on the PGA Tour. The SST PURE process works on any shaft regardless of its material; steel, graphite, even boron or thermoplastic sports equipment benefits from the SST PURE process. All shafts contain irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or positively affect a shaft’s performance depending on how the shaft is aligned. SST PURE is currently licensed by golf club fitters in 44 states in the U.S. and in 22 other...

28 May

Posted at 13:54h in news
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SST PURE®, the industry leader in golf shaft alignment technology, proudly congratulates Ben Griffin on his thrilling victory at the 2025 Charles Schwab Challenge, marking his first PGA TOUR win. Griffin’s clubs were SST PURE’d — a testament to the performance consistency that comes from playing with shafts that are optimized for accuracy, stability, and feel. With pinpoint precision and clutch play down the stretch, Griffin carded a final round 66 to secure a two-shot win at Colonial Country Club. His confidence under pressure and consistency throughout the bag highlighted the difference that PURE’d equipment can make at the game’s highest level. “We’re thrilled to see Ben get his breakthrough win with SST PURE’d shafts in play,” said SST PURE President Nick Sherburne. “His performance this week showcased everything we stand for — delivering every possible performance advantage by ensuring each shaft is aligned to perform at its maximum potential.” SST PURE technology analyzes and aligns each golf shaft to its most stable orientation, minimizing shaft inconsistencies that can negatively impact performance. Trusted by PGA TOUR professionals and the way down to beginner golfers, and club fitters around the world, SST PURE is the most advanced shaft alignment process in golf. Ben Griffin joins a growing list of TOUR winners who trust the SST PURE process to give them a competitive edge. His win underscores what professionals have long known — when every shot counts, PURE performance matters. For more information on SST PURE Shaft Alignment, visit www.sstpure.com. Media Contact: Nick Sherburne President SST PURE info@sstpure.com (630)361-4668...

14 May

Posted at 10:54h in news
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SST PURE® Shaft Alignment, golf’s global leader in computerized analysis and alignment of golf shafts, is proud to announce the growth in Licensee Network around the world.  Never before has there been so many options for golfers of all skill levels to get clubs PUREd by a certified PURE Licensee.  Our Licensee Network expands to over 339 locations globally, and growing!  Here in the USA alone we have over 256 locations, and thanks to the remarkable work and operational management of our Licensees we expect that growth to continue. Clubs are PUREd for PGA Tour professionals either at the direct request of the players themselves, their clubmakers, OEMs, shaft manufacturers, or representatives.  Clubs are PUREd for Golfers by certified Licensees in a variety of  ways for either New PURE Clubs or for Retro PURE of existing Clubs.  We have even offered a mail in option for golfers that do not have a local certified PURE option available.  More information available at shop.sstpure.com. SST PURE is a patented process of shaft alignment designed to analyze a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a printout for each shaft, showing its structural and performance analysis. The SST PURE process works on any shaft regardless of its material; steel, graphite, even boron or thermoplastic sports equipment benefits from the SST PURE process. All shafts contain irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or positively affect a shaft’s performance depending on how the shaft is aligned. SST PURE is currently licensed by golf club fitters in 44 states in the U.S. and in 22 other countries including Australia, Bahamas, Bahrain, China, Canada, England, France, Germany, Holland, Hong Kong, Indonesia, Ireland, Japan, Mexico, Oman, Scotland, South Africa, South Korea, Switzerland, and United Arab Emirates. About SST PURE SST PURE is a highly sophisticated, patented process through which a golf shaft can be analyzed and its most stable position identified. The top expert club fitters on the PGA Tour and around the world use SST PURE® Shaft Alignment to analyze and align their custom clubs and...

24 May

Posted at 10:30h in news
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SST PURE® Shaft Alignment, golf’s global leader in computerized analysis and alignment of golf shafts, is proud to congratulate Phil Mickelson on his victory at the PGA Championship, played on the Ocean Course at Kiawah Island, South Carolina. Mickelson finished the week at 6-under-par for a total of 282. Phil’s two-shot victory is his sixth major championship. At 50 years old, he becomes the oldest player to win a major championship. Congratulations Phil! Clubs are PUREd for PGA Tour professionals either at the direct request of the players themselves, their clubmakers, OEMs, shaft manufacturers, or representatives. SST PURE is a patented process of shaft alignment designed to analyze a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a printout for each shaft, showing its structural and performance analysis. The SST PURE process works on any shaft regardless of its material; steel, graphite, even boron or thermoplastic sports equipment benefits from the SST PURE process. All shafts contain irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or positively affect a shaft’s performance depending on how the shaft is aligned. SST PURE is currently licensed by golf club fitters in 21 states in the U.S. and in 14 other countries including Australia, Bahamas, Canada, England, Germany, Holland, Indonesia, Ireland, Japan, Mexico, Northern Ireland, Scotland, South Korea, and Switzerland. About SST PURE SST PURE is a highly sophisticated, patented process through which a golf shaft can be analyzed and its most stable position identified. The top expert club fitters on the PGA Tour and around the world use SST PURE® Shaft Alignment to analyze and align their custom clubs and more and more are becoming licensed. On every major professional tour, the best golfers in the world rely on the groundbreaking SST PURE Shaft Alignment to make sure their golf clubs perform consistently. Players who have SST PUREd their shafts for consistency, accuracy, and distance have won over $2 billion on the PGA Tour. For more information about the PUREing process, visit https://sstpure.com. Follow SST PURE on Facebook, Twitter, and Instagram to find out which athletes are using the SST PURE process....

08 Mar

Posted at 10:32h in news
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SST PURE® Shaft Alignment, golf’s global leader in computerized analysis and alignment of golf shafts, is proud to congratulate Bryson DeChambeau on his victory at the Arnold Palmer Invitational at Bay Hill Club and Lodge in Florida. DeChambeau has been a loyal user of SST PURE technology throughout his career. He finished the week at 11-under-par for a winning total of 277. DeChambeau’s one-shot victory is his eighth on the PGA TOUR. DeChambeau had a driver shaft SST PUREd this week in preparation for the API. A highlight of his performance at Bay Hill was launching a massive 370-yard drive that carried the lake on the famous par-5 sixth hole. Congratulations Bryson! Clubs are PUREd for PGA Tour professionals either at the direct request of the players themselves, their clubmakers, OEMs, shaft manufacturers, or representatives. SST PURE is a patented process of shaft alignment designed to analyze a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a printout for each shaft, showing its structural and performance analysis. The SST PURE process works on any shaft regardless of its material; steel, graphite, even boron or thermoplastic sports equipment benefits from the SST PURE process. All shafts contain irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or positively affect a shaft’s performance depending on how the shaft is aligned. SST PURE is currently licensed by golf club fitters in 21 states in the U.S. and in 14 other countries including Australia, Bahamas, Canada, England, Germany, Holland, Indonesia, Ireland, Japan, Mexico, Northern Ireland, Scotland, South Korea, and Switzerland. About SST PURE SST PURE is a highly sophisticated, patented process through which a golf shaft can be analyzed and its most stable position identified. The top expert club fitters on the PGA Tour and around the world use SST PURE® Shaft Alignment to analyze and align their custom clubs and more and more are becoming licensed. On every major professional tour, the best golfers in the world rely on the groundbreaking SST PURE Shaft Alignment to make sure their golf clubs perform consistently. Players who have SST...

16 Nov

Posted at 09:53h in news
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SST PURE®, golf’s global leader in computerized analysis and alignment of golf shafts, is proud to announce TOUR EXPERIENCE GOLF as a new licensee in Canada.  With locations in Toronto and Mississauga, Ontario, Tour Experience Golf is among the leaders in custom fitting in Canada. Tour Experience Golf offers customers a premier custom fitting experience that now includes SST PURE® shaft alignment technology. TXG offers full bag fittings for new clubs in its state-of-the-art studio. TXG CEO Ian Fraser shared a statement about SST PURE® : We couldn’t be prouder to join the illustrious list of SST PURE® Licensees. Joining the leading club fitters and club builders in the world by becoming the latest SST PURE® Licensee has been a goal of ours for some time. From the inception of TXG, I understood that in order to offer our clients the best possible club building service SST PURE® had to be part of our process. As an SST PURE® licensee, TXG will offer customers installation of new PUREd shafts into existing heads, build brand new custom clubs using PUREd shafts, PUREing of used unassembled individual shafts. Additionally, TXG will be able to “RetroPURE” customers’ existing equipment which involves: •    disassembly of clubs •    PUREing the existing shafts •    reinstalling shafts and reassembly of clubs SST PURE® is a patented process of shaft alignment designed to analyze a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE® Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE® system also generates a printout for each shaft, showing its structural and performance analysis. The SST PURE® process works on any shaft regardless of its material; steel, graphite, even boron or thermoplastic sports equipment benefits from the SST PURE® process. All shafts contain irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or positively affect a shaft’s performance depending on how the shaft is aligned. SST PURE® is currently licensed by golf club fitters in 21 states in the U.S. and in 14 other countries including Australia, Bahamas, Canada, England, Germany, Holland, Indonesia, Ireland, Japan, Mexico, Northern Ireland, Scotland, South Korea, and Switzerland. For more information about the PUREing process, visit https://sstpure.com. Follow SST...

21 Sep

Posted at 09:55h in news
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SST PURE® Shaft Alignment, golf’s global leader in computerized analysis and alignment of golf shafts, is proud to congratulate Bryson DeChambeau on his victory at The U.S. Open at Winged Foot Golf Club in Mamaroneck, New York. DeChambeau has been a loyal user of SST PURE technology in his career. He finished the week at 6-under-par for a total of 274 to capture his first major championship. DeChambeau shot scores of par or better in all four rounds, and finished as the only player under par for the championship, winning by six shots. Clubs are PUREd for PGA Tour professionals either at the direct request of the players themselves, their clubmakers, OEMs, shaft manufacturers, or representatives. SST PURE is a patented process of shaft alignment designed to analyze a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a printout for each shaft, showing its structural and performance analysis. The SST PURE process works on any shaft regardless of its material; steel, graphite, even boron or thermoplastic sports equipment benefits from the SST PURE process. All shafts contain irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or positively affect a shaft’s performance depending on how the shaft is aligned. SST PURE is currently licensed by golf club fitters in 21 states in the U.S. and in 14 other countries including Australia, Bahamas, Canada, England, Germany, Holland, Indonesia, Ireland, Japan, Mexico, Northern Ireland, Scotland, South Korea, and Switzerland. About SST PURE SST PURE is a highly sophisticated, patented process through which a golf shaft can be analyzed and its most stable position identified. The top expert club fitters on the PGA Tour and around the world use SST PURE® Shaft Alignment to analyze and align their custom clubs and more and more are becoming licensed. On every major professional tour, the best golfers in the world rely on the groundbreaking SST PURE Shaft Alignment to make sure their golf clubs perform consistently. Players who have SST PUREd their shafts for consistency, accuracy, and distance have won over $2 billion on the PGA Tour. For more information...

18 Aug

Posted at 10:11h in news
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SST PURE® Shaft Alignment, golf’s global leader in computerized analysis and alignment of golf shafts, is proud to congratulate Jim Herman on his victory at the Wyndham Championship at Sedgefield Country Club in Greensboro, North Carolina. Herman has had several clubs SST PUREd in 2020. He finished the week at 21-under-par for a total of 259 to capture his third career PGA TOUR win. Herman’s third round 61 and final round 63 set a PGA TOUR record for lowest closing 36 hole score by a winner (124 strokes). Herman’s win marks the twelfth victory for players using SST PURE technology in the 2019-20 PGA TOUR season. Clubs are PUREd for PGA Tour professionals either at the direct request of the players themselves, their clubmakers, OEMs, shaft manufacturers, or representatives. SST PURE is a patented process of shaft alignment designed to analyze a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a printout for each shaft, showing its structural and performance analysis. The SST PURE process works on any shaft regardless of its material; steel, graphite, even boron or thermoplastic sports equipment benefits from the SST PURE process. All shafts contain irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or positively affect a shaft’s performance depending on how the shaft is aligned. SST PURE is currently licensed by golf club fitters in 21 states in the U.S. and in 14 other countries including Australia, Bahamas, Canada, England, Germany, Holland, Indonesia, Ireland, Japan, Mexico, Northern Ireland, Scotland, South Korea, and Switzerland. About SST PURE SST PURE is a highly sophisticated, patented process through which a golf shaft can be analyzed and its most stable position identified. The top expert club fitters on the PGA Tour and around the world use SST PURE® Shaft Alignment to analyze and align their custom clubs and more and more are becoming licensed. On every major professional tour, the best golfers in the world rely on the groundbreaking SST PURE Shaft Alignment to make sure their golf clubs perform consistently. Players who have SST PUREd their shafts for consistency, accuracy,...