29 May Ben Griffin Riding High with PURE® Clubs Ahead of The Memorial Tournament

Dublin, OH – May 29, 2025 – SST PURE® Shaft Alignment, golf’s global leader in computerized analysis and alignment of golf shafts, is proud to announce after clinching a big win last week, PGA TOUR professional Ben Griffin arrives at The Memorial Tournament with confidence — and a bag full of PUREd clubs. Having many of his clubs SST PUREd, Griffin is well-equipped to tackle the demanding setup at Muirfield Village Golf Club.

The Memorial is known not only for its championship-caliber course but also for the logistical challenges it presents. With equipment trucks parked nearly a mile away, efficiency is key. Despite the added complexity, the SST PURE team made the most of the opportunity, providing key support to several players during the week.  Clubs are PUREd for PGA Tour professionals either at the direct request of the players themselves, their clubmakers, OEMs, shaft manufacturers, or representatives.

Notable fittings this week included Tommy Fleetwood, Scott Dunlop, Max Homa, and Padraig Harrington.  With next week scheduled as an off week as the TOUR heads to Canada, the SST PURE team will regroup and prepare for their next stop — Pittsburgh, for the U.S. Open. The SST PURE truck will be on-site, continuing to ensure that the best players in the world are equipped with the most precisely aligned clubs in the game.

About SST PURE
SST PURE is a highly sophisticated, patented process through which a golf shaft can be analyzed and its most stable position identified. The top expert club fitters on the PGA Tour and around the world use SST PURE® Shaft Alignment to analyze and align their custom clubs and more and more are becoming licensed. On every major professional tour, the best golfers in the world rely on the groundbreaking SST PURE Shaft Alignment to make sure their golf clubs perform consistently. Players who have SST PUREd their shafts for consistency, accuracy, and distance have won over $2 billion on the PGA Tour.

The SST PURE process works on any shaft regardless of its material; steel, graphite, even boron or thermoplastic sports equipment benefits from the SST PURE process. All shafts contain irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or positively affect a shaft’s performance depending on how the shaft is aligned.

SST PURE is currently licensed by golf club fitters in 44 states in the U.S. and in 22 other countries including Australia, Bahamas, Bahrain, China, Canada, England, France, Germany, Holland, Hong Kong, Indonesia, Ireland, Japan, Mexico, Oman, Scotland, South Africa, South Korea, Switzerland, and United Arab Emirates.

For more information about the PUREing process, visit https://sstpure.com.
Follow SST PURE on Twitter to find out which athletes are using the SST PURE process.

Media Contact:
SST PURE
info@sstpure.com
(865) 272-3702