22 May SST PURE® Provides True Spec Golf with SST PURE® Shaft Alignment Systems Each Custom Built True Spec Golf Club Goes Through the PUREing Process
SST PURE®, golf's global leader in computerized analysis and alignment of golf shafts, announced today it continues to support the growth of True Spec Golf by supplying SST PURE® Shaft Alignment Systems to be used in PUREing all custom clubs it builds. “Custom fitted and built clubs are now 20% of the club market, and this number continues to grow,” SST PURE President Brian Adair said. “True Spec Golf is one of the leaders in club fitting and we are pleased to see the growth they’ve experienced. We are happy to provide them with an engineeringly sound procedure that performs a structural and performance analysis on every shaft to locate its most stable orientation. This guarantees their customers a softer feel and more consistent performance from club to club.” According to True Spec Golf Co-Founder, Hoyt McGarity, “Every club fit by True Spec Golf is hand built in our U.S.A. build shop. We combine cutting edge technology such as SST PURE Shaft Alignment and the highest-grade components to ensure that all our clubs are built to the exact specifications that were determined during the fitting process. We are confident that this Tour-proven technology produces results and we are pleased to include it as part of all our custom built clubs.” SST PURE is a patented process of shaft alignment that analyzes a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a printout for each shaft, showing its structural and performance analysis. The SST PURE process works on any shaft, regardless of its material. Every shaft contains irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or positively affect a shaft’s performance depending on how the shaft is aligned in the clubhead. SST PURE locates the most stable orientation in any shaft. The SST PURE Shaft Alignment Lab tour staff has PUREd shafts for more than 200 TOUR players during the past five years, including top PGA TOUR money leaders, golf legends and Olympic medalists. The groundbreaking SST PURE Shaft Alignment is available to players on-site at each week’s PGA TOUR event. The...