02 Aug SST PURE® Congratulates the Winner of the RBC Canadian Open

His Iron and Wood Shafts have all been PURE Aligned this Season

SST PURE®, golf’s global leader in computerized analysis and alignment of golf shafts, congratulates the winner of the RBC Canadian Open. The company reports that he has had his woods and irons PUREd by the SST PURE Shaft Alignment Lab tour staff in 2017.

“Congratulations to the champion on winning his second straight RBC Canadian Open,” SST PURE President Brian Adair said. “We appreciate the fact that he has confidence in our PUREing process to make sure his golf clubs perform consistently.”

The SST PURE Shaft Alignment Lab tour staff has PUREd shafts for more than 100 Tour players in 2017, including four of the top 10 finishers in last week’s Open Championship. According to Adair, “Our PUREing process provides tangible benefits which is one of the main reasons so many players have their shafts PURE aligned. At their level, they understand the importance of finding the most stable orientation of the shaft to eliminate inconsistencies when striking the ball.”

SST PURE is a patented process of shaft alignment that analyzes a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a printout for each shaft, showing its structural and performance analysis.

The SST PURE process works on any shaft, regardless of its material; steel, graphite, even boron or thermoplastic shafts benefit from the SST PURE process. Every shaft contains irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or positively affect a shaft’s performance depending on how the shaft is aligned in the clubhead.

“Independent testing on players of all skill levels has established that SST PURE improves impact repeatability on the center of the clubface by up to 51 percent,” added Adair. “Clubs that have been PUREd have a softer feel than randomly installed shafts, which is the current standard for club assembly.”

Visit www.sstpure.com for more information about the PUREing process and to locate an SST PURE licensed club fitter. Follow the company on Twitter @SSTPURE to find out which players get SST PUREd each week.


SST PURE is a highly sophisticated, patented process through which a golf shaft can be analyzed and its most stable position identified. The man responsible for making this technology available is Dick Weiss, a Florida businessman and clubmaker. The top expert club fitters on the PGA Tour and around the world use SST PURE® Shaft Alignment to analyze and align their custom clubs and more and more are becoming licensed. On every major professional tour, the best golfers in the world rely on the groundbreaking SST PURE Shaft Alignment to make sure their golf clubs perform consistently. Over $2 billion has been made on the PGA Tour by players who have SST PUREd their shafts for consistency, accuracy and distance. For more information, visit www.sstpure.com.


Media Materials Contact: Tracy Nackel, TEN Marketing & PR, 760-420-1602, tnackel@cox.net