22 May SST PURE® Provides True Spec Golf with SST PURE® Shaft Alignment Systems Each Custom Built True Spec Golf Club Goes Through the PUREing Process

SST PURE®, golf’s global leader in computerized analysis and alignment of golf shafts, announced today it continues to support the growth of True Spec Golf by supplying SST PURE® Shaft Alignment Systems to be used in PUREing all custom clubs it builds.

“Custom fitted and built clubs are now 20% of the club market, and this number continues to grow,” SST PURE President Brian Adair said. “True Spec Golf is one of the leaders in club fitting and we are pleased to see the growth they’ve experienced. We are happy to provide them with an engineeringly sound procedure that performs a structural and performance analysis on every shaft to locate its most stable orientation. This guarantees their customers a softer feel and more consistent performance from club to club.”

According to True Spec Golf Co-Founder, Hoyt McGarity, “Every club fit by True Spec Golf is hand built in our U.S.A. build shop. We combine cutting edge technology such as SST PURE Shaft Alignment and the highest-grade components to ensure that all our clubs are built to the exact specifications that were determined during the fitting process. We are confident that this Tour-proven technology produces results and we are pleased to include it as part of all our custom built clubs.”

SST PURE is a patented process of shaft alignment that analyzes a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a printout for each shaft, showing its structural and performance analysis.

The SST PURE process works on any shaft, regardless of its material. Every shaft contains irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or positively affect a shaft’s performance depending on how the shaft is aligned in the clubhead. SST PURE locates the most stable orientation in any shaft.

The SST PURE Shaft Alignment Lab tour staff has PUREd shafts for more than 200 TOUR players during the past five years, including top PGA TOUR money leaders, golf legends and Olympic medalists. The groundbreaking SST PURE Shaft Alignment is available to players on-site at each week’s PGA TOUR event. The SST PURE Tour staff typically PUREs clubs for more than a dozen players each week. Many times when players test new clubs, they will use SST PURE in order to eliminate shaft inconsistencies as a variable in their evaluation. Over 91 TOUR players have been PUREd in 2017.

Players who have had their shafts SST PUREd hit the ball longer, straighter and more uniformly consistent than ever before. Independent testing on players of all skill levels has established that SST PURE improves impact repeatability on the center of the clubface by up to 51 percent. Clubs that have been PUREd have a softer feel than randomly installed shafts, which is the current standard for club assembly.

In addition to True Spec Golf, SST PURE is currently licensed by club fitters in 22 states in the U.S. and in 15 other countries including Australia, Bahamas, Canada, England, Germany, Holland, Indonesia, Ireland, Japan, Mexico, Northern Ireland, Scotland, South Korea, Switzerland, and Vietnam.

About True Spec Golf

True Spec Golf is the worldwide leader in custom fitting, with 11 studios located on 3 continents, and spanning 6 countries. The company services golfers of all abilities, from the beginning golfer, to seasoned amateur tournament players and professional golfers, and every caliber of player between. Their expertise has been validated by some of the most well-known PGA, LPGA and Champions Tour players around the world. True Spec Golf strives to offer the best possible experience, providing every player with clubs that maximize their potential and performance. For more information, visit www.truespecgolf.com.


SST PURE is a highly sophisticated, patented process through which a golf shaft can be analyzed and its most stable position identified. The man responsible for making this technology available is Dick Weiss, a Florida businessman and clubmaker. The top expert club fitters on the PGA Tour and around the world use SST PURE® Shaft Alignment to analyze and align their custom clubs and more and more are becoming licensed. On every major professional tour, the best golfers in the world rely on the groundbreaking SST PURE Shaft Alignment to make sure their golf clubs perform consistently. Over $2 billion has been made on the PGA Tour by players who have SST PUREd their shafts for consistency, accuracy and distance. For more information, visit www.sstpure.com.


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Tracy Nackel, TEN Marketing & PR, 760-420-1602 or tnackel@cox.net