14 Jan SST PURE® Announces New Licensee Five Star Custom Golf & Royalty Sports International

SST PURE®, golf’s global leader in computerized analysis and alignment of golf shafts, is proud to announce Five Star Custom Golf & Royalty Sports International as a new licensee in Florida.

Located in West Palm Beach, Five Star Custom Golf is a leading custom fitter in the state of Florida. Five Star Custom Golf offers customers a state-of-the-art custom fitting experience including SST PURE® shaft alignment technology. Five Star offers full bag fittings for new clubs and retrofitting existing clubs.

Owner Bobby Bradley shared personal experience with SST PURE®, “Being a long drive competitor myself, I started having my shafts PUREd in 2011. Based on the performance of the technology, I wanted to have every shaft in my bag PUREd.”

Bradley also talked about the benefits Five Star customers will see from the technology. “SST PURE provides exact numbers, which allows us to give customers the exact fit they are looking for. SST PURE is an absolute necessity for any custom fitting shop.”

SST PURE is a patented process of shaft alignment designed to analyze a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a printout for each shaft, showing its structural and performance analysis.

The SST PURE process works on any shaft regardless of its material; steel, graphite, even boron or thermoplastic sports equipment benefits from the SST PURE process. All shafts contain irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or positively affect a shaft’s performance depending on how the shaft is aligned.

SST PURE is currently licensed by golf club fitters in 21 states in the U.S. and in 14 other countries including Australia, Bahamas, Canada, England, Germany, Holland, Indonesia, Ireland, Japan, Mexico, Northern Ireland, Scotland, South Korea, and Switzerland.

Visit www.sstpure.com for more information about the PUREing process. Follow the company on Twitter @SSTPURE to find out which athletes are using the SST PURE process.


SST PURE is a highly sophisticated, patented process through which a golf shaft can be analyzed and its most stable position identified. The man responsible for making this technology available is Dick Weiss, a Florida businessman and clubmaker. The top expert club fitters on the PGA Tour and around the world use SST PURE® Shaft Alignment to analyze and align their custom clubs and more and more are becoming licensed. On every major professional tour, the best golfers in the world rely on the groundbreaking SST PURE Shaft Alignment to make sure their golf clubs perform consistently. Over $2 billion has been made on the PGA Tour by players who have SST PUREd their shafts for consistency, accuracy and distance. For more information, visit www.sstpure.com.