31 Mar SST PURE® Announces the Winner of the WGC – Dell Technologies Match Play Had Clubs SST PURE Aligned​ ​

SST PURE®, golf’s global leader in computerized analysis and alignment of golf shafts, reports that the winner of the WGC-Dell Technologies Match Play had shafts PUREd by the SST PURE Shaft Alignment Lab tour staff recently. During the 2016-2017 PGA TOUR Season, 10 tournaments have been won by players who have had SST PURE their shafts within the past year.

“We congratulate the winner on his career WGC grand slam at Dell Technologies Match Play,” SST PURE President Brian Adair said. “He is currently dominating the golf world and we appreciate the fact that he has confidence in our PUREing process to make sure his golf clubs perform consistently.”

Almost $2 billion has been made on the PGA TOUR by players who have had SST PURE their shafts. The groundbreaking SST PURE Shaft Alignment is available to players on-site at each week’s PGA TOUR event. In 2017, the SST PURE Tour staff has PUREd clubs for more than 60 players, including the top 2 players in the FedExCup standings.

Tournaments won during the 2016-2017 season by PGA TOUR players who have had their shafts PUREd include: WGC-Dell Technologies Match Play, WGC-Mexico Championship, The Honda Classic, Genesis Open, Waste Management Phoenix Open, Career Builder Challenge, Franklin Templeton Shootout, Hero World Challenge, World Golf Championships – HSBC Champions, and Safeway Open.

SST PURE is a patented process of shaft alignment that analyzes a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a printout for each shaft, showing its structural and performance analysis.

Golfers worldwide can receive the same SST PURE® Shaft Alignment technology that the top expert club fitters on the PGA Tour use to analyze and align their custom clubs. SST PURE is currently licensed by club fitters in 21 states in the U.S. and in 14 other countries including Australia, Bahamas, Canada, England, Germany, Holland, Indonesia, Ireland, Japan, Mexico, Northern Ireland, Scotland, South Korea, and Switzerland.

Visit www.sstpure.com for more information about the PUREing process and to locate an SST PURE licensed club fitter. Follow the company on Twitter @SSTPURE to find out which players get SST PUREd each week.


SST PURE is a highly sophisticated, patented process through which a golf shaft can be analyzed and its most stable position identified. The man responsible for making this technology available is Dick Weiss, a Florida businessman and clubmaker. The top expert club fitters on the PGA Tour and around the world use SST PURE® Shaft Alignment to analyze and align their custom clubs and more and more are becoming licensed. On every major professional tour, the best golfers in the world rely on the groundbreaking SST PURE Shaft Alignment to make sure their golf clubs perform consistently. Almost $2 billion has been made on the PGA Tour by players who have SST PUREd their shafts for consistency, accuracy and distance. For more information, visit www.sstpure.com.


Media Materials Contact: Tracy Nackel, TEN Marketing & PR, 760-420-1602, tnackel@cox.net