17 Jan SST PURE® to Exhibit at the 2017 PGA Merchandise Show​

SST PURE®, golf’s global leader in computerized analysis and alignment of golf shafts, announced today it will once again exhibit at the 2017 PGA Merchandise Show on Wednesday, Jan. 25, through Friday, Jan. 27, in booth #1859 at the Orange County Convention Center in Orlando, Fla.

“Hundreds of professional golfers on every major tour have had their shafts SST PUREd,” SST PURE President Brian Adair said. “This technology is now available to all golfers through a domestic and international network of licensees. We welcome interested club fitters attending the PGA Show to visit our booth to learn about our PUREing process and to find out how to become an SST PURE licensee.”

SST PURE is a patented process of shaft alignment that analyzes a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a printout for each shaft, showing its structural and performance analysis.

The SST PURE process works on any shaft, regardless of its material; steel, graphite, even boron or thermoplastic shafts benefit from the SST PURE process. Every shaft contains irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or positively affect a shaft’s performance depending on how the shaft is aligned in the clubhead. SST PURE locates the most stable orientation in any shaft.

Players who have had their shafts SST PUREd hit the ball longer, straighter and more uniformly consistent than ever before. Independent testing on players of all skill levels has established that SST PURE improves impact repeatability on the center of the clubface by up to 51 percent. Clubs that have been PUREd have a softer feel than randomly installed shafts, which is the current standard for club assembly.

SST PURE is a highly sophisticated, patented process through which a golf shaft can be analyzed and its most stable position identified. The man responsible for making this technology available is Dick Weiss, a Florida businessman and clubmaker. The top expert club fitters on the PGA Tour and around the world use SST PURE® Shaft Alignment to analyze and align their custom clubs and more and more are becoming licensed. On every major professional tour, the best golfers in the world rely on the groundbreaking SST PURE Shaft Alignment to make sure their golf clubs perform consistently. Almost $2 billion has been made on the PGA Tour by players who have SST PUREd their shafts for consistency, accuracy and distance. For more information, visit www.sstpure.com.

For Media Materials, contact: Tracy Nackel, TEN Marketing & PR, 760-420-1602