26 May SST PURE® Reports 16 PGA TOUR Players Had Clubs SST PURE Aligned at Dean and DeLuca Invitational​

SST PURE®, golf’s global leader in computerized analysis and alignment of golf shafts, reports that 16 PGA TOUR players at the Dean and DeLuca Invitational had clubs PUREd by the SST PURE Shaft Alignment Lab tour staff. The list includes a player who is ranked in the top 10 in the FedExCup standings and PGA TOUR rookie and former long-drive champ, Jamie Sadlowski.

“Jamie has had his long-drive shafts PUREd for years, and it’s great to see him make his debut on the PGA TOUR,” SST PURE President Brian Adair said. “He understands the importance of having PURE aligned shafts to make sure his golf clubs perform consistently. We wish him success as he pursues a professional golf career.”

The groundbreaking SST PURE Shaft Alignment is available to players on-site at each week’s PGA TOUR event. When players test new clubs, they will often use SST PURE to eliminate shaft inconsistencies as a variable in their evaluation. During the 2016-2017 PGA TOUR Season, the SST PURE Tour staff has PUREd clubs for 100 players, including four of the top 10 players in the FedExCup standings.

“The SST PURE Tour staff typically PUREs clubs for about a dozen players each week so this was a busy week for them,” added Adair. “We’ve already PUREd clubs for more TOUR players this year than we did the entire year last year. We’re pleased that so many TOUR players are realizing the benefits of having their shafts SST PUREd.”

Twelve tournaments have been won during the 2016-2017 season by PGA TOUR players who have had their shafts PUREd, including: THE PLAYERS Championship, Insperity Invitational, WGC-Dell Technologies Match Play, WGC-Mexico Championship, The Honda Classic, Genesis Open, Waste Management Phoenix Open, Career Builder Challenge, Franklin Templeton Shootout, Hero World Challenge, World Golf Championships – HSBC Champions, and Safeway Open.

SST PURE is a patented process of shaft alignment that analyzes a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a printout for each shaft, showing its structural and performance analysis.

Golfers worldwide can receive the same SST PURE® Shaft Alignment technology that the top expert club fitters on the PGA Tour use to analyze and align their custom clubs. SST PURE is currently licensed by club fitters in 21 states in the U.S. and in 14 other countries including Australia, Bahamas, Canada, England, Germany, Holland, Indonesia, Ireland, Japan, Mexico, Northern Ireland, Scotland, South Korea, and Switzerland.

Visit www.sstpure.com for more information about the PUREing process and to locate an SST PURE licensed club fitter. Follow the company on Twitter @SSTPURE to find out which players get SST PUREd each week.


SST PURE is a highly sophisticated, patented process through which a golf shaft can be analyzed and its most stable position identified. The man responsible for making this technology available is Dick Weiss, a Florida businessman and clubmaker. The top expert club fitters on the PGA Tour and around the world use SST PURE® Shaft Alignment to analyze and align their custom clubs and more and more are becoming licensed. On every major professional tour, the best golfers in the world rely on the groundbreaking SST PURE Shaft Alignment to make sure their golf clubs perform consistently. Over $2 billion has been made on the PGA Tour by players who have SST PUREd their shafts for consistency, accuracy and distance. For more information, visit www.sstpure.com.


Media Materials Contact: Tracy Nackel, TEN Marketing & PR, 760-420-1602, tnackel@cox.net