02 Jun SST PURE® Reports it has PUREd Shafts for More Than 100 Tour Players in 2017​

SST PURE®, golf’s global leader in computerized analysis and alignment of golf shafts, reports that it has PUREd shafts for more than 100 PGA Tour professionals in 2017. The list includes four players who are ranked in the top 10 in the FedExCup standings.

“More and more TOUR players are seeing the benefits of the SST PURE process,” SST PURE President Brian Adair said. “It’s only been five months, we’ve already PUREd shafts for more tour professionals this year than we did during the entire year last year.”

The groundbreaking SST PURE Shaft Alignment is available to players on-site at each week’s PGA TOUR event. The SST PURE Tour staff typically PUREs clubs for more than a dozen players each week. Many times when players test new clubs, they will use SST PURE in order to eliminate shaft inconsistencies as a variable in their evaluation.

“Innovation on the PGA TOUR simply doesn’t stand the test of time unless it delivers a tangible improvement to players,” added Adair. “Some TOUR players will not hit a club unless it has been SST PURE aligned. At their level, they simply cannot afford miss-hit shots caused by their equipment.”

Twelve tournaments have been won during the 2016-2017 season by PGA TOUR players who have had their shafts PUREd, including: THE PLAYERS Championship, Insperity Invitational, WGC-Dell Technologies Match Play, WGC-Mexico Championship, The Honda Classic, Genesis Open, Waste Management Phoenix Open, Career Builder Challenge, Franklin Templeton Shootout, Hero World Challenge, World Golf Championships – HSBC Champions, and Safeway Open.

SST PURE is a patented process of shaft alignment that analyzes a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a report for each shaft, showing its structural and performance analysis.

Golfers worldwide can receive the same SST PURE® Shaft Alignment technology that the top expert club fitters on the PGA Tour use to analyze and align their custom clubs. SST PURE is currently licensed by club fitters in 21 states in the U.S. and in 14 other countries including Australia, Bahamas, Canada, England, Germany, Holland, Indonesia, Ireland, Japan, Mexico, Northern Ireland, Scotland, South Korea, and Switzerland.

Visit www.sstpure.com for more information about the PUREing process and to locate an SST PURE licensed club fitter. Follow the company on Twitter @SSTPURE to find out which players get SST PUREd each week.


SST PURE is a highly sophisticated, patented process through which a golf shaft can be analyzed and its most stable position identified. The man responsible for making this technology available is Dick Weiss, a Florida businessman and clubmaker. The top expert club fitters on the PGA Tour and around the world use SST PURE® Shaft Alignment to analyze and align their custom clubs and more and more are becoming licensed. On every major professional tour, the best golfers in the world rely on the groundbreaking SST PURE Shaft Alignment to make sure their golf clubs perform consistently. Over $2 billion has been made on the PGA Tour by players who have SST PUREd their shafts for consistency, accuracy and distance. For more information, visit www.sstpure.com.


Media Materials Contact: Tracy Nackel, TEN Marketing & PR, 760-420-1602, tnackel@cox.net