02 Mar SST PURE® Shaft Alignment Lab has PUREd Shafts for 5 of the top 10 TOUR Players in the FedExCup Standings

SST PURE®, golf’s global leader in computerized analysis and alignment of golf shafts, reports that five of the top 10 TOUR players in the FedExCup standings have had their shafts PUREd by the SST PURE Shaft Alignment Lab tour staff within the past year. More than 60 Tour players have already had their shafts PUREed in 2017, including 18 players at The Honda Classic.

“During the 2016-2017 PGA TOUR Season, eight tournaments have been won by players who have had SST PURE their shafts within the past year,” SST PURE President Brian Adair said. “These are tangible results and we are pleased that so many TOUR players see the benefits of having their shafts SST PUREd. We congratulate the winner of The Honda Classic and all the winners of the 2016-2017 season who have had SST PURE their shafts.”

Tournaments won during the 2016-2017 season by PGA TOUR players who have had their shafts PUREd include: The Honda Classic, Genesis Open, Waste Management Phoenix Open, Career Builder Challenge, Franklin Templeton Shootout, Hero World Challenge, World Golf Championships – HSBC Champions, and Safeway Open.

The groundbreaking SST PURE Shaft Alignment is available to players on-site at each week’s PGA TOUR event. The SST PURE Tour staff typically PUREs clubs for more than a dozen players each week. Many times when players test new clubs, they will use SST PURE in order to eliminate shaft inconsistencies as a variable in their evaluation.

SST PURE is a patented process of shaft alignment that analyzes a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a printout for each shaft, showing its structural and performance analysis.

The SST PURE process works on any shaft, regardless of its material; steel, graphite, even boron or thermoplastic shafts benefit from the SST PURE process. Every shaft contains irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or positively affect a shaft’s performance depending on how the shaft is aligned in the clubhead. SST PURE locates the most stable orientation in any shaft.

Visit www.sstpure.com for more information about the PUREing process. Follow the company on Twitter @SSTPURE to find out which players get SST PUREd each week.