03 May SST PURE® Supplies Club Champion Golf with New SST PURE® Shaft Alignment System to Accommodate Rapid Growth

SST PURE®, golf’s global leader in computerized analysis and alignment of golf shafts, announced today it has supplied Club Champion Golf with its third SST PURE® Shaft Alignment System for its Chicago, IL headquarters.

“Club Champion has established themselves as a premium club fitting service spanning 20 locations across the United States,” SST PURE President Brian Adair said. “As they continue to expand, we are pleased to provide them with SST PURE Shaft Alignment Systems that enable them to offer their customers the same technology that the top expert club fitters on the PGA Tour and around the world use to analyze and align their custom clubs.”

“SST PURE has been a fixture on the PGA Tour for more than 15 years, and players using this technology have won over $2 billion,” stated Nick Sherburne, co-founder of Club Champion Golf. “We tested it for ourselves to find out whether PUREing delivers measurable benefits or if it’s just another placebo. We found that on average, testers gained over 7 yards with the PUREd 6-iron compared to the non-PUREd club. The SST PUREing process is no placebo. It is one of the most impactful technologies that we’ve ever tested. We are pleased to be able to offer this service for custom golf club fitting that will produce results.”

SST PURE is a patented process of shaft alignment that analyzes a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a printout for each shaft, showing its structural and performance analysis.

The SST PURE process works on any shaft, regardless of its material. Every shaft contains irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or positively affect a shaft’s performance depending on how the shaft is aligned in the clubhead. SST PURE locates the most stable orientation in any shaft.

The SST PURE Shaft Alignment Lab tour staff has PUREd shafts for more than 200 TOUR players during the past five years, including top PGA TOUR money leaders, golf legends and Olympic medalists. The groundbreaking SST PURE Shaft Alignment is available to players on-site at each week’s PGA TOUR event. The SST PURE Tour staff typically PUREs clubs for more than a dozen players each week. Many times when players test new clubs, they will use SST PURE in order to eliminate shaft inconsistencies as a variable in their evaluation.

Players who have had their shafts SST PUREd hit the ball longer, straighter and more uniformly consistent than ever before. Independent testing on players of all skill levels has established that SST PURE improves impact repeatability on the center of the clubface by up to 51 percent. Clubs that have been PUREd have a softer feel than randomly installed shafts, which is the current standard for club assembly.

In addition to Club Champion, SST PURE is currently licensed by club fitters in 22 states in the U.S. and in 15 other countries including Australia, Bahamas, Canada, England, Germany, Holland, Indonesia, Ireland, Japan, Mexico, Northern Ireland, Scotland, South Korea, Switzerland, and Vietnam.

About Club Champion

Established in 2010, Club Champion is a national club fitting and building company headquartered in Chicago, IL. They have 20 studios in major markets across the country. Their studios carry all the top golf club, shaft, and grips manufacturers in the industry, which allows for 35,000+ equipment combinations for customers to trial. Studios are equipped with advanced analysis technology and highly trained certified fitters and builders all must graduate through an extensive training program. Services include custom fitting and building for all club purchases, repair services, personalization, and highly engaging corporate and personal entertainment events. For more information about Club Champion visit www.clubchampiongolf.com.


SST PURE is a highly sophisticated, patented process through which a golf shaft can be analyzed and its most stable position identified. The man responsible for making this technology available is Dick Weiss, a Florida businessman and clubmaker. The top expert club fitters on the PGA Tour and around the world use SST PURE® Shaft Alignment to analyze and align their custom clubs and more and more are becoming licensed. On every major professional tour, the best golfers in the world rely on the groundbreaking SST PURE Shaft Alignment to make sure their golf clubs perform consistently. Over $2 billion has been made on the PGA Tour by players who have SST PUREd their shafts for consistency, accuracy and distance. For more information, visit www.sstpure.com.



Media Materials Contact: Tracy Nackel, TEN Marketing & PR, 760-420-1602, tnackel@cox.net