SST PURE® Shaft Alignment, golf’s global leader in computerized analysis and alignment of golf shafts, has had a strong Return To Golf and overall 2019-20 season on the PGA TOUR. Since the PGA TOUR returned to play at the Charles Schwab Challenge in June, SST PURE has been on tour PUREing shafts for players. In the eight events since the Return To Golf, more than 200 clubs have been PUREd for more than 50 players. Three events, the Travelers Championship, Rocket Mortgage Classic, and 3M Open were won by players who had clubs PUREd since golf’s return. The winner of the WGC-FedEx/St. Jude Invitational has also had clubs PUREd.

To date in the 2019-20 PGA TOUR season, SST PURE has PUREd clubs for more than 80 PGA TOUR players. For those players, more than 700 individual clubs were PUREd. In total, 11 PGA TOUR events in 2019-20 were won by players who have had clubs PUREd.

Clubs are PUREd for PGA Tour professionals either at the direct request of the players themselves, their clubmakers, OEMs, shaft manufacturers, or representatives. Clubs may be PUREd for a player during a week in which they are not competing.

SST PURE is a patented process of shaft alignment designed to analyze a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a printout for each shaft, showing its structural and performance analysis.

The SST PURE process works on any shaft regardless of its material; steel, graphite, even boron or thermoplastic sports equipment benefits from the SST PURE process. All shafts contain irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or positively affect a shaft’s performance depending on how the shaft is aligned.

SST PURE is currently licensed by golf club fitters in 21 states in the U.S. and in 14 other countries including Australia, Bahamas, Canada, England, Germany, Holland, Indonesia, Ireland, Japan, Mexico, Northern Ireland, Scotland, South Korea, and Switzerland.


SST PURE is a highly sophisticated, patented process through which a golf shaft can be analyzed and its most stable position identified. The top expert club fitters on the PGA Tour and around the world use SST PURE® Shaft Alignment to analyze and align their custom clubs and more and more are becoming licensed. On every major professional tour, the best golfers in the world rely on the groundbreaking SST PURE Shaft Alignment to make sure their golf clubs perform consistently. Players who have SST PUREd their shafts for consistency, accuracy, and distance have won over $2 billion on the PGA Tour.\

For more information about the PUREing process, visit https://sstpure.com.

Follow SST PURE® on FacebookTwitter, and Instagram to find out which athletes are using the SST PURE process.