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03 May

Posted at 18:32h in news
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SST PURE®, golf's global leader in computerized analysis and alignment of golf shafts, announced today it has supplied Club Champion Golf with its third SST PURE® Shaft Alignment System for its Chicago, IL headquarters. “Club Champion has established themselves as a premium club fitting service spanning 20 locations across the United States,” SST PURE President Brian Adair said. “As they continue to expand, we are pleased to provide them with SST PURE Shaft Alignment Systems that enable them to offer their customers the same technology that the top expert club fitters on the PGA Tour and around the world use to analyze and align their custom clubs.” “SST PURE has been a fixture on the PGA Tour for more than 15 years, and players using this technology have won over $2 billion,” stated Nick Sherburne, co-founder of Club Champion Golf. “We tested it for ourselves to find out whether PUREing delivers measurable benefits or if it’s just another placebo. We found that on average, testers gained over 7 yards with the PUREd 6-iron compared to the non-PUREd club. The SST PUREing process is no placebo. It is one of the most impactful technologies that we’ve ever tested. We are pleased to be able to offer this service for custom golf club fitting that will produce results.” SST PURE is a patented process of shaft alignment that analyzes a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a printout for each shaft, showing its structural and performance analysis. The SST PURE process works on any shaft, regardless of its material. Every shaft contains irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or positively affect a shaft’s performance depending on how the shaft is aligned in the clubhead. SST PURE locates the most stable orientation in any shaft. The SST PURE Shaft Alignment Lab tour staff has PUREd shafts for more than 200 TOUR players during the past five years, including top PGA TOUR money leaders, golf legends and Olympic medalists. The groundbreaking SST PURE Shaft Alignment is available to players on-site at...

31 Mar

Posted at 13:34h in news
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SST PURE®, golf's global leader in computerized analysis and alignment of golf shafts, reports that the winner of the WGC-Dell Technologies Match Play had shafts PUREd by the SST PURE Shaft Alignment Lab tour staff recently. During the 2016-2017 PGA TOUR Season, 10 tournaments have been won by players who have had SST PURE their shafts within the past year. “We congratulate the winner on his career WGC grand slam at Dell Technologies Match Play,” SST PURE President Brian Adair said. “He is currently dominating the golf world and we appreciate the fact that he has confidence in our PUREing process to make sure his golf clubs perform consistently." Almost $2 billion has been made on the PGA TOUR by players who have had SST PURE their shafts. The groundbreaking SST PURE Shaft Alignment is available to players on-site at each week’s PGA TOUR event. In 2017, the SST PURE Tour staff has PUREd clubs for more than 60 players, including the top 2 players in the FedExCup standings. Tournaments won during the 2016-2017 season by PGA TOUR players who have had their shafts PUREd include: WGC-Dell Technologies Match Play, WGC-Mexico Championship, The Honda Classic, Genesis Open, Waste Management Phoenix Open, Career Builder Challenge, Franklin Templeton Shootout, Hero World Challenge, World Golf Championships – HSBC Champions, and Safeway Open. SST PURE is a patented process of shaft alignment that analyzes a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a printout for each shaft, showing its structural and performance analysis. Golfers worldwide can receive the same SST PURE® Shaft Alignment technology that the top expert club fitters on the PGA Tour use to analyze and align their custom clubs. SST PURE is currently licensed by club fitters in 21 states in the U.S. and in 14 other countries including Australia, Bahamas, Canada, England, Germany, Holland, Indonesia, Ireland, Japan, Mexico, Northern Ireland, Scotland, South Korea, and Switzerland. Visit www.sstpure.com for more information about the PUREing process and to locate an SST PURE licensed club fitter. Follow the company on Twitter @SSTPURE to find out which players get SST PUREd each week. About SST PURE SST PURE is a highly...

27 Mar

Posted at 15:37h in news
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SST PURE®, golf's global leader in computerized analysis and alignment of golf shafts, announced today it continues to expand its worldwide presence with Cool Clubs. Cool Clubs now has five SST PURE® Shaft Alignment Systems in its Scottsdale, AZ headquarters and one each in its Tokyo and South Korea facilities. “With the rapid growth of the premium club fitting segment in the golf industry, companies such as Cool Clubs can offer all golfers the same SST PURE® Shaft Alignment technology that the top expert club fitters on the PGA Tour and around the world use to analyze and align their custom clubs,” SST PURE President Brian Adair said. “We are pleased to be a part of the growth of Cool Clubs by licensing our PUREing process to help them fit their clients with the equipment that performs best for them.” According to Mark Timms, founder and CEO of Cool Clubs, “Our club building process is unlike any in the industry. All orders are checked for quality prior to building and held to the highest standards. Once in our shop, all components are weighed, shafts are tested for frequency and PUREd® for optimal performance, and then our highly-trained builders assemble clubs to the exact specifications of the order. The SST PUREing process provides us with a unique procedure that performs a structural and performance analysis on every shaft to locate its most stable orientation. This guarantees more consistent performance from club to club which helps people Play Better Golf.” SST PURE is a patented process of shaft alignment that analyzes a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a printout for each shaft, showing its structural and performance analysis. The SST PURE process works on any shaft, regardless of its material. Every shaft contains irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or positively affect a shaft’s performance depending on how the shaft is aligned in the clubhead. SST PURE locates the most stable orientation in any shaft. The SST PURE Shaft Alignment Lab tour staff has PUREd shafts for more...

26 Mar

Posted at 15:38h in news
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Courtesy of eSouthernGOLF SST PURE®, golf’s global leader in computerized analysis and alignment of golf shafts, reports that five of the top 10 TOUR players in the FedExCup standings have had their shafts PUREd by the SST PURE Shaft Alignment Lab tour staff within the past year. More than 60 Tour players have already had their shafts PUREed in 2017, including 18 players at The Honda Classic. “During the 2016-2017 PGA TOUR Season, eight tournaments have been won by players who have had SST PURE their shafts within the past year,” SST PURE President Brian Adair said. “These are tangible results and we are pleased that so many TOUR players see the benefits of having their shafts SST PUREd. We congratulate the winner of The Honda Classic and all the winners of the 2016-2017 season who have had SST PURE their shafts.” Tournaments won during the 2016-2017 season by PGA TOUR players who have had their shafts PUREd include: The Honda Classic, Genesis Open, Waste Management Phoenix Open, Career Builder Challenge, Franklin Templeton Shootout, Hero World Challenge, World Golf Championships – HSBC Champions, and Safeway Open. Just recently Dustin Johnson won the WGC -Mexico Championship with his Taylor Made PURED clubs, and will be playing them at the WGC Dell Match Play in Austin, Texas. The groundbreaking SST PURE Shaft Alignment is available to players on-site at each week’s PGA TOUR event. The SST PURE Tour staff typically PUREs clubs for more than a dozen players each week. Many times when players test new clubs, they will use SST PURE in order to eliminate shaft inconsistencies as a variable in their evaluation. SST PURE is a patented process of shaft alignment that analyzes a golf shaft to find its most stable orientation. Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE Shaft Alignment System quickly locates the “neutral” plane in each shaft. By assembling the club with the shaft in this SST PUREd position, off-line twisting and bending during the golf swing and at impact are greatly minimized. The SST PURE system also generates a printout for each shaft, showing its structural and performance analysis. The SST PURE process works on any shaft, regardless of its material; steel, graphite, even boron or thermoplastic shafts benefit from the SST PURE process. Every shaft contains irregularities in straightness, roundness and stiffness that are inherent to the manufacturing process. These structural inconsistencies can negatively or positively affect...

16 Mar

Posted at 15:04h in news
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By Brendan Ryan Courtesy of GolfWRX One week ago, I walked up my driveway with a bounce in my stride that I only get at the end of a great day. Watching the sunset from the top of Mount Kilimanjaro was special, but spending the day in a PGA Tour Van at the Valspar Championship was beyond words. “Honey, I’m home,” I called out to my girlfriend as soon as I walked in the door. “I went to the Valspar and watched a bunch of tour players hitting bullets on the range,” I said. “But then I got to hang out in a tour van and watched Scott build a set with an SST Pure. It was the most amazing thing!” “Sorry,” she said, looking at me like I was a bit crazy, “but I have no idea what you’re talking about.” I tried to explain it in plain English. “Today, a friend took me into a tour van and introduced me to Scott E. Garrison,” I said. “Scott owns and operates a tour van. His van is basically a tractor trailer truck that’s a pro shop on wheels and steroids. Imagine a science lab crossed with a tailor shop crossed with the best stocked pro shop you could imagine.” “Let me see if I get this,” she said. “Your great mood is because you spent the day in a tractor trailer truck?” “Not just any… Scott’s,” I said. “He travels to about 32 tour events per year, usually stays from Monday to Wednesday, repairing, fitting and building clubs for tour players. His van is full of the most unbelievable technology, a lot of which you can’t find anywhere other than a van like his. He has a couple of lie and loft machines, a gripping station, a saw, a belt sander and a machine to get shafts PUREd.” “A PUREd?” she asked. She looked at me like I was crazy and speaking a foreign language. “Yes, a PUREd,” I said, barely holding back my excitement. “It’s this machine that analyzes golf shafts and identifies the most stable plane. It’s helped PGA Tour players earn $2 billion around the world.” “PureD made $2 billion?” she asked. “Sounds like a vitamin or a workout tape.” “No, it’s better,” I told her. “What you do is load a club shaft into the machine, then the machine spins the shaft around to locate the strongest point in the shaft. When the machine identifies the spot it even marks it! Then, when Scott...

08 Mar

Posted at 21:01h in news
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SST PURE®, golf's global leader in computerized analysis and alignment of golf shafts, reports that the winner of WGC-Mexico Championship had his shafts PUREd by the SST PURE Shaft Alignment Lab tour staff recently. This is the 3rd tournament in row that has been won by players who have had SST PURE their shafts since the beginning of 2017....

02 Mar

Posted at 19:18h in news
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SST PURE®, golf's global leader in computerized analysis and alignment of golf shafts, reports that five of the top 10 TOUR players in the FedExCup standings have had their shafts PUREd by the SST PURE Shaft Alignment Lab tour staff within the past year. More than 60 Tour players have already had their shafts PUREed in 2017, including 18 players at The ...

17 Feb

Posted at 19:13h in news
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SST PURE®, golf's global leader in computerized analysis and alignment of golf shafts, reports that during the 2016-2017 PGA TOUR Season, six tournaments have been won by players who have had SST PURE their shafts within the past year. In addition, four of the top 10 players in the FedExCup standings (including the No. 1 player) and four of the top 10 players in the Official World Golf Ranking have had shafts SST PURE aligned within the past year....

18 Jan

Posted at 19:17h in news
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SST PURE®, golf's global leader in computerized analysis and alignment of golf shafts, announced today it plans to continue expanding its domestic and international network of licensees. The company invites interested club fitters attending the PGA Show to visit its booth #1859 to learn about the PUREing process and to find out how to become an SST PURE licensee....

17 Jan

Posted at 18:49h in news
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SST PURE®, golf's global leader in computerized analysis and alignment of golf shafts, announced today it will once again exhibit at the 2017 PGA Merchandise Show on Wednesday, Jan. 25, through Friday, Jan. 27, in booth #1859 at the Orange County Convention Center in Orlando, Fla....